Forget fiction, nonfiction is where it’s at. If you’re a PR person, these books are for you. Some are old thoroughbreds and some are shiny new ponies. I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year.
If you haven’t read these books (which cover social media, measurement, marketing and more), get going! Grab that extra Christmas cash, stock up and settle down for some quality reading time in 2012.
1/ The New Rules of Marketing and PR
3/ Influence: The Psychology of Persuasion
4/ Secrets of the Social Media Marketing Superstars
6/ Content Rules
7/ The Cluetrain Manifesto
8/ Measure What Matters
9/ The End of Business As Usual
10/ Marketing to the Social Web
11/ The Tipping Point
12/ Naked Conversations
On the Stellar* reading list for 2012, so far is:
What have been your all-time favourite industry reads or what will you read in 2012?
Posted by Renee Creer.