12 essential PR books

Posted on: December 22nd, 2011

Forget fiction, nonfiction is where it’s at.  If you’re a PR person, these books are for you.  Some are old thoroughbreds and some are shiny new ponies.  I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year.

If you haven’t read these books (which cover social media, measurement, marketing and more), get going! Grab that extra Christmas cash, stock up and settle down for some quality reading time in 2012.

1/ The New Rules of Marketing and PR
2/ Engage
3/ Influence: The Psychology of Persuasion
4/ Secrets of the Social  Media Marketing Superstars
5/ Groundswell
6/ Content Rules
7/ The Cluetrain Manifesto
8/ Measure What Matters
9/ The End of Business As Usual
10/ Marketing to the Social Web
11/ The Tipping Point
12/ Naked Conversations

Also, check out Amazon’s Best Sellers in Public Relations list or this list of 10 Must-Read Public Relations and Marketing Books.  Then PR Daily has this list of 12 Helpful Books About Social Media.

On the Stellar* reading list for 2012, so far is:

1/ Enchantment
2/ UnMarketing
3/ Linchpin
4/ Likeable
5/ Steve Jobs Biography

What have been your all-time favourite industry reads or what will you read in 2012?

Posted by Renee Creer.

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