Archive for the ‘Blog’ Category

True Awakening…the importance of a good nights sleep

Posted on: July 7th, 2016

One morning about two years ago, I jumped out of bed well before dawn even though I had got to bed at midnight after a work function, headed to the gym before attending a morning session where US publisher Arianna Huffington presented to a 1000 strong audience. I felt tired, cranky, and crumpled, Ms Huffington Read more…

Captivating Millennial Audiences with Snapchat

Posted on: March 31st, 2016

With over 100 million daily users Snapchat is the third most used social app, after Facebook and Instagram, yet it is still uncharted waters for most. Snapchat can be intimidating; it gives brands an opportunity to have a live conversation with its millennial fans but unlike some channels the audience is in control. The ability Read more…

Interning For Dummies: A student guide on how to intern like a pro

Posted on: March 17th, 2016

  This is a blog post for all of you out there that are doing what I was doing a couple of months ago; realising you’ve almost finished your communications degree at uni with not a lot to show and desperately searching for hands on experience to help you decide on your next move. Lucky Read more…

Stellar expands beauty and wellness division in 2016

Posted on: February 3rd, 2016

The Stellar team is excited to officially welcome international beauty and wellness brand Arbonne to our stable beauty of clients. Appointed following a competitive pitch to manage the public relations for Arbonne in Australia, Stellar will work with the Arbonne marketing team to deliver a brand communications strategy that will focus on building brand awareness in Read more…

KitchenAid Mixing Things Up at Stellar

Posted on: January 14th, 2015
KitchenAid 1

We are excited to kick off the new year by announcing that Stellar has been chosen to manage PR and social media for kitchen appliance brand KitchenAid. We will implement an integrated publicity, social media, events and influencer outreach program, as well as managing a product showroom. Known for its much-loved Stand Mixer, the KitchenAid Read more…

Around the World with Stellar

Posted on: October 1st, 2014

SPRING BREAK: TASMANIA STELLARITE: MARGUERITE Over the last 15 years, I have probably been to Tasmania seven times, and each trip presents a different face and season. Tasmania is not like New Zealand – it is definitely Australian in its vegetation. Sometimes it can be dry and prone to devastating bushfires; sometimes grey and raining. But Read more…

10 Years in PR – 10 Things I Now Know

Posted on: September 8th, 2014
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With 10 years PR experience, I’ve learned a few things. Thanks to some great bosses, media contacts and friends, I’ve tried to distil it down to 10 key points. Hopefully they give new PRs some insight, and they might even give some old dogs a reminder. (In no particular order):   1. Read long-form The Read more…

Very Important People: The Relationship Between Celebrities, Influencers and Brands

Posted on: August 21st, 2014

    ce – leb- ri- ty   noun a famous person. synonyms: VIP, very important person, personality, name, big name, face, star   It’s often the first thing mentioned at the boardroom table of a mega bucks campaign discussion and for some, seemingly the answer to every brand’s prayers. But celebrity endorsements/talent ambassadors, call them what you will, are still Read more…

Blog post: Top 5 Tips to Have you ‘Gramming’ Like a Pro

Posted on: August 7th, 2014

Wouldn’t it be nice to view the world through an Instagram filter? Have a Tahitian tan all year round with Lo-fi, get vintage with Valencia and make every moment a golden one with Rise. As we live in a highly visual world, it’s easy to understand why this photo-sharing and editing platform has over 200 Read more…

How to Stand Out in the Bar and Dining Resurgence

Posted on: July 30th, 2014
Cafe Sydney

I’ve been lucky enough to see my fair share of great venues, whether it be handling the PR for a restaurant, bar or nightclub; or attending an event. The question remains the same for proprietors of these venues – how can you cut through the clutter when there are just so many options? Australia has Read more…

Stellar’s Guide to Dining and Drinking in Surry Hills

Posted on: July 17th, 2014
Orto Trading Co Image 1

  Stellar HQ has been based in the ever-colourful Surry Hills ‘hood’ for quite some time, so we’ve had ample time to check out the array of dining spots in the area. We’re spoilt for choice in the Hills, with new venues popping up faster than you can down a Bourke Street Bakery sausage roll. Read more…

What it Means to Thrive

Posted on: July 7th, 2014
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When I picked up Arianna Huffington’s novel Thrive, I thought, ‘excellent, this book is going to tell me everything I need to know to be awesome at my job. It’s going to give me all the tips and tricks I need to be focused at work and build an empire.’ Basically, ‘it’s going to teach Read more…

Thinking Outside the Box

Posted on: June 20th, 2014
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While attending a Networx event last week, I was provided with some insights from a panel of industry professionals on strategising outside the box and learning how to unlock the creative potential amongst your team. Team brainstorming is an effective way to tackle a brief and to develop initial ideas. However, when your daily routine Read more…

Around the World with Stellar

Posted on: June 12th, 2014
Malta Image 2

  We work hard here at Stellar, but we also play hard and are true believers in balancing the day-to-day with worldly adventures, most of us choosing to jump on a plane once a year to unplug from daily life and surround ourselves in the unknown. Our travel memoirs are a regular discussion over Friday Read more…

Diary of an introvert: how to make a splash in a sea of go-getters

Posted on: October 16th, 2013
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Do you prefer one-on-one conversations to group activities? Enjoy solitude and few interruptions or prefer to express yourself in writing? Chances are, you’re an introvert. But don’t worry, there’s lots of us out there – 1 in 3 in fact. I myself am proudly introverted and navigating my way through a world of bubbly, outgoing Read more…

The antidote to ageing

Posted on: August 29th, 2013

Stellar helped beauty media discover the antidote to ageing on Tuesday, launching three new serums from leading anti-ageing skincare brand Dr. LeWinn’s. Held at the award-winning Eau de Vie bar in Darlinghurst, the dimly lit, jazz infused speakeasy created the perfect backdrop for the Dr. LeWinn’s apothecary. Bespoke cocktails evoked the soothing, aromatic ingredients of Read more…

State of Afares: Dining and Drinking Tips Sydney and Melbourne Should Share

Posted on: July 25th, 2013

Let’s face it, the battle between Sydney and Melbourne isn’t ending any time soon. Currently, the facet of this state-off receiving the most attention is restaurants, bars, chefs and everything in between. Before you nod off- assuming this is one of those generic Sydney-versus-Melbourne-rants, not to worry. Instead, let’s put the knives away and take Read more…

What’s in a LIKE? The future of the four letter word that changed the world

Posted on: May 29th, 2013

It’s as simple as one click of the mouse. It signals our approval and connects us with the things we care about, and it’s something I use every day. I like that picture of your holiday, I like that article about the new Game of Thrones season, and I even like that funny video of Read more…

Cool Cuisine: 10 New Dining And Drinking Trends

Posted on: May 1st, 2013

Just like fashion, the food industry is fickle with its ever-changing trends. To keep you up to date on what’s hot – from Chang to chooks – read on… 1. HIDE AND EAT The more exclusive and secretive the restaurant or bar, the better. It’s all about drinking and dining venues located inside existing venues. Read more…

PowerPoint doesn’t kill people, bullet (points) do – Part 2

Posted on: April 19th, 2013

A couple of weeks ago we gave you some tips on crafting the perfect PowerPoint presentation, but the problem with that is, you’ve lost your handy crutch, you no longer have the precious bullet points you can mumble soporifically out loud to an inattentive audience. Well you don’t need them and here’s why… It Ain’t Read more…

PowerPoint doesn’t kill people, bullet (points) do – Part 1

Posted on: April 4th, 2013

PowerPoint gets a very bad rep these days but that’s generally a case of pilot error. The mistake most people make is in not being clear on exactly what it is they are producing. Yes PowerPoint can be used to make some very insightful, fact-packed and in-depth documents. But you’re not giving a document, you’re Read more…

Essential reading for PR practitioners

Posted on: February 20th, 2013

With the ever changing Australian media landscape, there are numerous publications that we, as PR practitioners, should be reading in order to keep our fingers on the media pulse and track what other brands and agencies are doing in the communication space. As an account manager who moved to Sydney from London two and a Read more…

Media Moments of 2012

Posted on: December 20th, 2012

It’s hard to believe that 12 months has passed and we are hurtling towards the end of yet another year. 2012 has witnessed ground breaking events which have continued to shape the media landscape and shake the foundations of communication as we think we know it. As a team we’ve reflected on some of the Read more…

Marketing predictions for 2013

Posted on: December 12th, 2012

A couple of weeks ago we attended the Networx 2013 marketing trends panel discussion to get the low down on what might be big next year in the world of marketing. The main take outs were that technology and social media will continue to evolve and  heavily influence our work with new channels creating even Read more…

Best Global Brands 2012

Posted on: December 6th, 2012

We live and breathe brands day in and day out at Stellar*, so a yearly highlight is the release of Interbrand’s Top 100 Best Global Brands report – a report which measures brand value based on financial performance, brand strength and the role of the brand in the purchase decision. In a world that is Read more…

New guidelines for brands on Facebook

Posted on: November 29th, 2012

A few months ago industry watchdog the Advertising Standards Bureau ruled that brands need to take responsibility for comments made on their Facebook pages. Alina Bain, acting CEO of the Australian  Association of National Advertisers commented at the time that  there was essentially a duty of care that all brand owners and advertisers accepted to Read more…

Fifteen stellar years at Stellar* Concepts

Posted on: November 23rd, 2012

A lot has changed since 1997 – the year that  Stellar* Concepts tentatively set up in an office with a couple of clients (Belinda Seper and The River Cafe) and two staff – myself and Sophia Kevin. That year the media mourned the passing of Gianni Versace, Princess Di and Mother Teresa. Steve Jobs returned Read more…

Social media and the art of listening

Posted on: November 14th, 2012

By now, most companies have received the memo; social media is valuable. But while brands are making the mad dash for their piece of the digital pie, it seems that some are still missing the point. One important step that is often left out is the simple act of listening. Someone famous once said: ‘Learn Read more…

The inside scoop on working with talent

Posted on: October 23rd, 2012

Much of our work at Stellar* Concepts involves working with ‘talent’ celebrities or people with expertise in their field who act as a spokesperson or an ambassador for a client’s brand or campaign. We’ve pulled together some ‘pearls of wisdom’ about working with talent, taken from our collective experiences over the years, including working on Read more…

Game on with Mercedes-Benz

Posted on: August 16th, 2012

One of the trends we’ve been watching carefully is gamification.  At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats.  The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into Read more…

PR internships: Are they worth it?

Posted on: August 10th, 2012

Have you ever thought about getting a PR internship, but have no idea where to start? This feeling consumed me for my first two years of uni. In many of my classes lecturers would constantly tell you that no matter how good your grades are if you want to be employable you must do an Read more…

Pinterest vs. Instagram

Posted on: July 18th, 2012

Hailed as the rising stars of social media, Pinterest and Instagram are the talk of the town (or rather, web). With phenomenal traffic and engagement stats, it’s no wonder marketers want a piece of the action. But in the battle of Pinterest vs. Instagram, how do you weigh up the benefits for your brand? First, Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

Developing media exclusives

Posted on: July 2nd, 2012

As PR professionals we enjoy being custodians of information and counselling our clients on the information we feel will best cut through to target consumers and communities. Adapting and evolving how we work with editorial media to communicate these messages is one of the most important and enjoyable parts of our job. It is no Read more…

10 tips for clients to empower their PR agency to get the best results possible

Posted on: June 15th, 2012

Have you ever wondered how you, as a client, can empower your PR agency to get the best results possible? There’s a common adage – why invest money in purchasing a new car and then neglect to pay for petrol or take it for a regular service? These ten tips are designed to help clients Read more…

Book Review: Unmarketing by Scott Stratten

Posted on: April 20th, 2012

Remember our 12 Essential PR Books post from December? Where we included books on the Stellar* reading list for 2012? One of those books was Unmarketing by Scott Stratten.  It’s a good book if you’re new to social media (not so great if you’re more advanced) and the author provides an up-beat and casual narrative Read more…

Selecting and using key messages in PR campaigns

Posted on: March 28th, 2012

In PR, key messages are used to communicate to the media the core points, benefits or aspects of a brand or product. They are the main aspects of the story you’re trying to tell about your brand and they are used in press releases, pitches and in conversations with journalists. When setting key messages, remember Read more…

Australian street press: tapping into the undercurrent

Posted on: March 21st, 2012

Did you know that Australia has one of the most prolific street press industries in the world? It’s estimated that more than 400,000 copies of various street press titles hit the streets every week across Australia. Street press can be a fantastic avenue for reaching highly-engaged, niche audiences and sub-cultures, as an alternative to securing Read more…

Brainstorming tips and techniques

Posted on: February 22nd, 2012

The arrival of a new client brief is often followed by a brainstorm session to workshop ideas. Sure, plenty of ideas are thrown around, but are they really the BEST ideas and does everyone get a say? Author Susan Cain has some interesting opinions on brainstorms and ‘groupthink’. Cain suggests that we are surrounded by Read more…

2012 marketing trends and predictions

Posted on: February 3rd, 2012

It’s the time of year when everyone is talking about what will be big in 2012.  By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday  night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel Read more…

An argument for organic Facebook growth

Posted on: January 24th, 2012

Organically growing a Facebook community can be a hard slog, unless your brand is iconic or has a cult-like status (Coca-Cola), or unless it’s just really awesome and lots of people want to find it and like it (Bubble O’Bill). Many brands feel like they must have thousands (even millions) of likes / fans to Read more…

Social media growth in Australia 2011

Posted on: January 12th, 2012

We came across this little gem from Social Media News that shows the growth of each major social network in Australia over 2011 (click to enlarge).  In fact, Social Media News is also a great resource for monthly Australian social media statistics.  Check them out. Here are some key stats: Facebook growth and engagement continues Read more…

12 essential PR books

Posted on: December 22nd, 2011

Forget fiction, nonfiction is where it’s at.  If you’re a PR person, these books are for you.  Some are old thoroughbreds and some are shiny new ponies.  I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year. If you haven’t Read more…

Photography tips for the social pages

Posted on: December 8th, 2011

As a lifestyle PR agency, we do lots of events and one of the objectives might be achieving coverage in the social pages.  This coverage is predominately photography driven and each media outlet has their own style and requirements.  Here are some insights into social photography. 1/ What are the main social pages (Sydney based)? Read more…

Why do people share content online?

Posted on: October 31st, 2011
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Did this image appear in your Facebook newsfeed on the weekend?  Timothy Straub, a regular guy from Wisconsin, US,  shared this on Facebook and thanks to his small network of friends and family (and his open privacy settings) the photo is making its way around the world.  It has already been shared over 18,400+ times and counting. Timothy is now Read more…

Social media for journalists – resources and guides

Posted on: September 12th, 2011

The first Australian newspaper to employ a social media editor is the Herald Sun, and her name is Isabelle Oderberg, in case you didn’t know!  It’s her job to improve the newspaper’s use of social media and to help journalists boost their own social media profiles, as reported in the Australian today.  Also mentioned was Read more…

Social media map

Posted on: August 16th, 2011

It’s not easy navigating through the social media landscape.  It’s a big, busy place, much like the Tokyo subway. To help with general way-finding, the awesome folks at Overdrive Interactive in the States have just released this little gem.  It’s a succinct, high-level look at the main social media tools and websites and where they Read more…

Creating content that’s worth sharing

Posted on: July 7th, 2011

To some people this is just an ad, but to me it’s more – it’s a great piece of content. So compelling is this piece of content that I legitimately considered the offer. I found myself saying, “This would actually kill two birds with one stone and you know what, a bit of hard work Read more…

Top tips for sponsorships

Posted on: May 23rd, 2011

Agreeing to a sponsorship deal is like getting married in some regards.  The two parties involved need to have a natural affinity for one another and a certain ‘fit’, they need shared values and objectives, a sense of ‘the team’, good communication, willingness to work on the relationship and solid trust and understanding if things Read more…

We are loving this website

Posted on: May 18th, 2011

Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness.  It’s from the States but relevant in any market. Check it out. share

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