Archive for the ‘Blog’ Category

PR education in Australia – what do you think about it?

Posted on: April 21st, 2011

Well?  What do you think about it? I’m asking because I’ve just read a short essay that Professor Jim Macnamara wrote for a great report called Public Relations 2011, Issues, Insights, Ideas*.  Titled PR Education – Getting the Theory-Practice Balance Right, the premise of his article is that PR students need more theory.   By theory Jim means Read more…

YouTube statistics 2011

Posted on: March 30th, 2011

One thing that the explosion of social media has given us is a remarkable array of mind-bending statistics, such as… “More content is uploaded to YouTube in a 60 day period than the 3 major US TV networks created in 60 years” or what about “If Facebook were a country it would be the 3rd largest Read more…

Tips on blogger outreach by Lady Melbourne

Posted on: March 16th, 2011
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This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers.  Check it out. share

Evaluating event sponsors via editorial coverage

Posted on: January 25th, 2011

Big consumer events, big brands and big media appeal means big dollars invested – which also means someone standing there, at the end of the line, waving an even bigger measuring stick and demanding it be applied. So rather than having it applied to your behind in a whooping motion, here’s how you might use a measuring stick (of sorts) to evaluate event sponsors via the Read more…

100 things to watch in 2011

Posted on: January 7th, 2011
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The beginning of any new year is an optimistic time.  Most of us are pondering what the new year will hold for us – what we’ll be doing, thinking, loving and perhaps loathing.  Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation Read more…

A Stellar* wrap up of 2010

Posted on: December 21st, 2010

What a year!  It has been a cracker and in our last blog post for 2010 we’re looking back at highlights from some of the great projects, campaigns, brands and events we worked feverishly on this year.  Click below to view.  Enjoy! share

Fashion and beauty blogger relations

Posted on: November 1st, 2010

Last week 130 PR people, brands, and bloggers gathered at Establishment in Sydney for a ‘meet up‘ hosted by Stellar* Concepts in partnership with iBlogFashion & Beauty.  The aim of the night was for PRs to gain a better understanding of fashion and beauty bloggers and to encourage dialogue between the two.  On the agenda Read more…

AVE for measuring public relations

Posted on: October 14th, 2010

After a year-long inquiry and debate on the topic of using AVEs* to measure Public Relations ROI, the Institute of Public Relations Commission (IPR, from the USA) has concluded that there is no evidence to suggest that advertising and editorial space hold equivalent value. Most rational people already know this but it’s good the industry has taken a firm stance.  This comes Read more…

PR / blogger meet up… fashion and beauty focus

Posted on: October 6th, 2010

We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers.   This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the Read more…

Interview with food blogger Helen Yee from Grab Your Fork (Part 2)

Posted on: July 30th, 2010

Following on from yesterday’s post on food bloggers and PR people, today Helen shares her insights about her blogging journey and the food blogger community. RC/ How has blogging changed for you in the past year? HY/ I find myself busier than ever, especially as my site, Grab Your Fork, has opened up a range of Read more…

Interview with food blogger Helen Yee from Grab Your Fork (Part 1)

Posted on: July 29th, 2010

It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post.  A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update Read more…

Sydney Social Media Day – it’s a day for islands

Posted on: June 29th, 2010

It’s tough being an island – all alone and conspicuous.  There are many social media islands out there in companies.  These people have been tasked with “getting some social media going”; they’re doing what no employee has done before; and what’s more, it doesn’t even look like real work. If you feel like a social media island at your Read more…

Breakfast with Facebook’s Paul Borrud

Posted on: June 10th, 2010

“We’re in the business of advertising” Somewhere along the way I forgot this fact about Facebook but Paul Borrud, Facebook’s Australasia boss man, reminded me last week at a breakfast conference.  And it’s a lucrative business, one that will make Facebook $605 million this year according to a report by eMarketer, as described by Brian Solis. During Read more…

New Stellar* clients

Posted on: May 31st, 2010
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We’re almost half way through 2010 so we thought we’d pause and give you a quick update on some new client wins as we’ve recently welcomed a number of news brands into the fold, including: Valeant Pharmaceuticals and their brands Dr.LeWinn’s, Revitanail, Juice Beauty and Juice Organics IGA, the dynamic group of independently owned supermarkets SapientNitro, the Read more…

Changes to Facebook – a brand perspective

Posted on: April 23rd, 2010

Facebook is loving change right now. Every time I log on they’ve gone and tweaked something.  These changes are due to the release of a new version of F8, their development platform.  The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more Read more…

9 great web tools

Posted on: April 9th, 2010

Most of these tools I learnt about while attending a social media conference called ConnectNow this week; a couple I’ve been saving for a post like this. What’s one handy web tool you use at work? 1. Spark A mapping tool that uses GoogleMaps technology to create, define, and manage collections of geographically located data sets. Once a collection Read more…

Opportunistic marketing / pr: two recent examples

Posted on: March 8th, 2010

Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year.  If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but Read more…

The big fat blogosphere…start here

Posted on: January 21st, 2010

If there’s one good habit to develop early in 2010, it’s the habit of exploring and engaging with the blogosphere – but where to start? That’s the question. Lucky for us, people (with a penchant for laborious tasks) like to rank bloggers on lists, which is great if you’d like a short cut to the Read more…

MJ’s brilliant career, B&T’s December issue

Posted on: December 11th, 2009

Marguerite Julian (or MJ as we like to call her), Stellar*’s founder and managing director, has featured in this month’s B&T magazine. As a PR person it’s quite comforting to have someone like MJ around because over the span of her career she has seen it, done it and PR’d it all! The thing is, Read more…

What we did to win a Beauty Directory ‘Star Award’

Posted on: December 7th, 2009

  We’ve been basking in the shiny golden rays of PR glory for the past couple of weeks because at the recent Beauty Directory Star Awards, Stellar* won the Luxe Category for Best PR Campaign.   We graciously accepted this starry award for our work with ghd at this year’s Rosemount Australian Fashion Week (RAFW). Read more…

Hammer time @ the Social Media Club

Posted on: November 11th, 2009

When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur.  At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Read more…

Measuring publicity results

Posted on: September 7th, 2009

When I started writing this post I thought I liked graphs a lot; probably more than most people but as I found out, not nearly as much as Craig Robinson who in the space of 10 minutes has become my personal hero.  Unlike Craig, who once audited his life into a range of magnificent pie charts, my interest has Read more…

Memoirs from an exhibitionist – tips on exhibiting at shows (Part 2)

Posted on: August 31st, 2009

Following on from last week’s post, we have part 2 of our top tips for exhibiting at shows. Manual Read the exhibitor manual in detail – it’s your bible! This will contain all of the info you need to know for the show including bump in/bump out times and details, delivery details, permits, health and Read more…

Memoirs from an exhibitionist – tips on exhibiting at shows (Part 1)

Posted on: August 26th, 2009

Today, I proudly call myself an exhibitionist. I believe this is a fair title after working on projects for the Good Food & Wine Shows in Melbourne and Sydney and the Food Show in Auckland – in addition to attending several shows a year as a spectator. So whilst I am fresh off the back Read more…

Regional press – the (sometimes) forgotten hero

Posted on: August 20th, 2009

It’s not wise to have a narrow view of the media (or anything for that matter!). While glossy magazines and metro newspapers are big alluring publicity targets, they’re not the be all and end all. So give some thorough consideration to the unsung hero that is regional press. As Rural Press states on its website: Read more…

New knowledge for PR professionals: how much do you know?

Posted on: July 16th, 2009

“I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose” I like this quote a lot.  American tech columnist, David Pogue, said this and it’s sometimes how I feel trying to keep up with social media. Today’s PR professional needs to be on Read more…

15 tips for blogger relations

Posted on: July 10th, 2009

On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos.  At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. Read more…

Food bloggers & PR professionals’ meet up

Posted on: June 11th, 2009

Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online – on blogs and in twitter – for the way they have approached food bloggers. It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good.  I attribute this strife largely to a general lack of Read more…

James Halliday goes Gen Y

Posted on: May 19th, 2009

Proving that you’re never too old school to be new school, James Halliday has launched his own iPhone application.    For those who don’t know, James is a leading wine critic and vigneron whose career spans over 40 years. He has contributed to more than 50 books on wine and has had them translated into Read more…

A new manifesto for PR

Posted on: May 13th, 2009

Is it just me or has PR been slammed more in the last month than in the last few years?  The industry appears to be copping it from all sides.  We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters.  He argues that the PR industry is awash with incompetent people and Read more…

Microsoft technology you won’t believe

Posted on: April 17th, 2009

I have been trying to think of a clever intro for this post for about five minutes but the only words that come to me are:  radical technology. share

Your news, your publicity, your side of the story, in full and unedited

Posted on: April 9th, 2009

In the words of Freddy Mercury: “Is this the real life?  Is this just fantasy?” The title of this post is a PR ‘fantasy made reality’ by the intro of a website called The FULL STORY.  And not just for PR but for any business; we’d all like our news published our way. One of the best Read more…

Stellar* Analytics PR measurement and evaluation

Posted on: April 1st, 2009

You don’t know this but today is the Birthday of Stellar* Analytics; it’s officially 1 year old!  We’ve been pretty quiet about our new baby but after 12 months of getting to know it, we are ready to unleash it! Stellar* Analytics is our custom measurement, analysis and reporting tool.  It’s also a sophisticated online media centre which has Read more…

What is a consumption cocktail?

Posted on: March 23rd, 2009

Is Monday too soon to be thinking about cocktails?  I say no.  This is PR and of course, all we crazy PR hedonists do is booze up.  So as I poured my first Hendrick’s cocktail of the week (respectfully 1 minute after 12 noon), an interesting article by Fi Bendall caught my eye.  It describes, among other really interesting points, the media consumption of her Gen Y teenage Read more…

Making money from viral videos: behind Beached Whale

Posted on: March 12th, 2009

I attended a New Media Conference last week.  By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea.  Controversity, Read more…

Consumer trend predictions for 2009

Posted on: February 20th, 2009

I’m not very good at long-term predictions but I’m so good at short-term predictions sometimes I wonder if I’m psychic.  For instance, I can predict that my boyfriend won’t have done the washing up because he’s probably spent most of the day doing this.  I can also predict with 100 per cent accuracy that my mum will Read more…

A quick bitch about a slack pitch

Posted on: February 13th, 2009

Today something happened that made me appreciate why journalists loathe PR people who ‘slack pitch’ them.  Let me explain.  This morning I got an email from a PR person who was pitching their client to me for a possible story on the Stellar* blog. Firstly, the email was addressed to the sender with my email Read more…

Part 2: How to work with a PR agency

Posted on: February 6th, 2009

Here’s part two of our post on how to work with a PR agency (part one here if you need it).  These tips can make the difference between having an excellent experience or one you’d rather forget. Integration PR works best when fully integrated with your business and the rest of your marketing mix. Ensure that your Read more…

The best complaint letter ever

Posted on: January 28th, 2009

Having returned from Japan yesterday the memory of aeroplane food is clear in my mind (see some fine examples here to refresh your memory). After coming across Oliver Beale’s letter to Richard Branson today about the “culinary journey of hell” he was put through on his flight I was grateful that I didn’t fly Virgin (however I’d Read more…

Part 1: How to work with a PR agency

Posted on: January 27th, 2009

Now you have gone through the selection process and picked your agency, you need to figure out how to work together to ensure the best results for you and your brand.  Think of your agency as your best friend to get the best you can out of the relationship. Here is the first set of Read more…

How to choose a PR agency

Posted on: January 13th, 2009

Public Relations is unfortunately still one of those professions that I find myself constantly having to explain to people at dinner parties, in taxis, to my grandma (I have tried many times to no avail!).  So if you are a PR virgin and looking for an agency, what should you really be looking for?  If Read more…

Reputation management at Christmas parties

Posted on: December 18th, 2008

With Christmas fast approaching, our thoughts turn to eating, drinking, presents and of course… the office Christmas party. Some see this anticipated event as an opportunity to show off their extra curricular skills – kung fu dancing, ear-splitting karaoke, jumping through their own leg (I’ve seen this and it’s awe inspiring!). Sound all too familiar? Read more…

Rats and the rumour mill

Posted on: December 11th, 2008

I’ve never been fond of vermin; dirty, shifty little things they are.  Somewhere in Sydney there is a rat spreading a rumour about our client, Justin Hemmes from Merivale.  If you have any information, please call 1800-rat or leave a comment.   Posted by Renee Creer share

PR without borders

Posted on: December 4th, 2008

Here are some things you might not know about us relating to space and time because we’re not just Stellar* in Surry Hills; we’re Stellar* all over the world. We work both nationally and internationally. Our clients are based in all states of Australia, in major capital cities and small country towns (shout out to Brown Read more…

Social media and the evolution of the PR industry

Posted on: November 28th, 2008

“Change is the only constant” The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up! In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times. The evolution of technology and Read more…

What the future will look like

Posted on: November 21st, 2008

This clip blew my mind. Not just because of the freaky awesome technology or the fact that the demo, by coincidence, combined my two greatest passions (snowboarding and wine), but because it provides a window into the exciting future of customisation and user driven experiences. If that means nothing to you, perhaps check out some trend reports at Read more…

Whose idea is it anyway?

Posted on: November 20th, 2008

There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face!  Doesn’t anybody notice this?  I feel like I’m taking crazy pills!” Crazy pills indeed.  We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear Read more…

Mankind is no island

Posted on: November 14th, 2008

We look forward to Thursdays at Stellar*. Not because it’s one more sleep till Happy Friday, but because on this day we get an email from Rev Graham Long, Pastor at The Wayside Chapel. No, we haven’t gone all God Squad in here. We were introduced to Graham’s weekly Inner Circle emails last year when Read more…

The best PR agency in the known universe

Posted on: November 7th, 2008

We’re in the business of blowing other people’s horns.  We’ve become so accustomed to this role we often forget to blow our own.  However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication.  If people Read more…

Part 2: How to get coverage in the social pages

Posted on: October 31st, 2008

Here’s part 2 of our tips on getting your event in the social pages: 5. Hold your event later in the week when the social pages are being prepared and when people can feel a weekend coming on. If you hold your event on Friday or Saturday night don’t expect social coverage (see point 8). Read more…

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