Stellar Concepts has today announced three new clients to its food, beverage and hospitality division. A 350 seat farm-to-table style eatery in Camperdown, acre, is fast becoming the go-to dining destination for people seeking a wholesome, quality and authentic meal, following a launch strategy developed and executed by Stellar. acre’s vision is to enrich the Read more…
Stellar Concepts has been appointed to manage the public relations for family owned Australian bedding company AH Beard. Throughout the course of 2016 and beyond, Stellar will implement an integrated publicity and influencer outreach program in support of new product launches and build on the company’s rich history through brand profiling. Since launching in Read more…
Stellar Concepts has been appointed by Riversdale Group to launch Moore Park Produce Market, a new produce focused market intent on showcasing fresh, seasonal produce and handmade food sourced directly from NSW and ACT farmers. The new market will open at the Entertainment Quarter at Fox Studios on Wednesday 25th May, with top chef Matt Read more…
Stellar Concepts has been appointed to launch Saporium, the newest addition to Sydney’s thriving design and eating hub, The Cannery Rosebery. Drawing its name from a hybrid of Sapor, meaning flavour and Emporium, meaning trading place or market, Saporium is a new urban food marketplace housed in a 4,500 square metre revived warehouse that will Read more…
After a successful campaign launching its Pitt Street flagship store in 2015, fashion powerhouse H&M has engaged Stellar Concepts to support its anticipated launch into beauty. “Beauty has been a key part of our business since Stellar was founded in 1997, so to work with the brilliant team at H&M again on the launch of Read more…
Stellar Concepts has added two not-for-profit organisations to its portfolio – The Royal Hospital for Women Foundation (RHWF) and WWF-Australia (World Wide Fund for Nature Australia). This year The Royal Hospital for Women is celebrating 150 years dedicated to women, with celebrations culminating at the high profile BAZAAR in Bloom event in October. Stellar’s brief is to highlight Read more…
Nestled in the heart of Surry Hills, Artificer Specialty Coffee Bar & Roastery was the venue of choice for the launch of three new Craft Coffee appliances from KitchenAid. On Monday, 1st February a mixture of food, lifestyle and tech media were greeted with freshly brewed coffee and an assortment of delicious breakfast desserts made Read more…
The Stellar team is excited to officially welcome international beauty and wellness brand Arbonne to our stable beauty of clients. Appointed following a competitive pitch to manage the public relations for Arbonne in Australia, Stellar will work with the Arbonne marketing team to deliver a brand communications strategy that will focus on building brand awareness in Read more…
Sunday 1st November, Uppercut Deluxe barbers had their razors prepped and ready for a World Record Shave Down as they joined men’s health organisation, the Movember Foundation to officially launch the Mo Season. Celebrities, Bondi locals and Mo Bro’s flocked to Beach Road Hotel, Bondi where they took to the barber chair for a Read more…
The red carpet was rolled out in Sydney last Thursday evening for the much anticipated launch of the H&M Sydney flagship store. And not just any red carpet, the 60 metre long red carpet impressively snaked its way down Pitt St Mall to welcome VIP’s on arrival. Sydney’s top media and industry aficionados rubbed shoulders with Read more…
After a successful launch year, which saw more than 1,200 participants raise over $115,000 in 2014, WWF’s Wild Onesie Week is back for 2015! From the 1st-5th June 2015, Australians are encouraged to take a walk on the wild side and don an animal Onesie to once again raise funds and awareness for the conservation Read more…
Internationally acclaimed Michelin star dim sum house Tim Ho Wan just held its official grand opening, with the now global brand’s founders Chef Mak Kwai and Chef Leung Fai Keung officiating the ceremony with colour and spectacle, including traditional lion dancing, drums and ceremonies to bless the success of the restaurant. Guests were treated to a Read more…
We are excited to kick off the new year by announcing that Stellar has been chosen to manage PR and social media for kitchen appliance brand KitchenAid. We will implement an integrated publicity, social media, events and influencer outreach program, as well as managing a product showroom. Known for its much-loved Stand Mixer, the KitchenAid Read more…
Stellar has had a busy yet rewarding few weeks helping General Pants Co. launch the brilliant #GIVEPEACE charity campaign. The team felt privileged to work on such a great campaign and initiative that will make a real difference to Australian youths this Christmas. The campaign involves the renaming of all 48 General Pants Co. Stores Read more…
We’re excited to announce we’ve added two new hospitality clients to our portfolio – the world famous Hong Kong dim sum house, Tim Ho Wan and Parramatta based, multi level food, wine and coffee mecca, The Emporium. Tim Ho Wan has chosen Sydney as its first non Asian outlet to be launched in February 2015 with Read more…
As a picturesque sunset set over Watsons Bay and the Sydney skyline, the world-famous DISARONNO Terrace officially launched at the beautiful Watsons Bay Boutique Hotel. We were excited to host a mix of guests on Thursday evening at the stunning Top Deck of the Hotel, which was transformed by the world’s favourite Italian liqueur into Read more…
We’re excited to share some Stellar news with you – that Lauren Emmett (pictured with Leo!) has been promoted to Account Director. We have been incredibly impressed with Lauren’s dedication, strong client relationships and campaign execution, so her promotion is more than well deserved. As Account Director, we know Lauren will capitalise on her considerable Read more…
“Almost 800 young Australian women are diagnosed with breast cancer each year” Stellar has had a very busy, but very rewarding week. Through our work with the National Breast Cancer Foundation (NBCF) we launched two very powerful and important initiatives. We publicised the findings of Australia’s first ever report into young women and breast cancer. Read more…
The ghd team welcomed Tuesday morning with a stunning view over Sydney Harbour from a private home in Vaucluse as they launched some seriously exciting news to beauty media and bloggers. ghd, the innovators in heat styling, unveiled the brand’s first ever range of curling tools – ghd curve. Famous for its cult product, Read more…
This week we’re supporting WWF and celebrating Wild Onesie Week. All across the country everyday Australians are getting colleagues, family and friends to sponsor them to wear a WWF limited edition panda onesie. The WWF initiative aims to raise awareness of endangered species and the issues affecting them whilst raising funds so WWF Australia can continue their critical Read more…
Live music beats in the heart of Tia Maria globally, and (finally) the famed Tia Maria Room landed in Sydney and Melbourne in October. In the spirit of mixing, two independent artists joined forces in each city for one-off, Tia Maria exclusive performances. Both events were of course the perfect opportunity to try Tia Maria’s Read more…
This week we celebrated breakfast in colour to announce the addition of six new colours to the COLORBOND range. An intimate setting in The Grounds of Alexandria garden provided the perfect backdrop for a delicious breakfast spread. Hosted by The Living Room presenter Barry du Bois, the new colours were introduced to media by BlueScope Read more…
We’re very excited to welcome to the fold Australia’s largest fabric, craft and home interior superstore, Spotlight. Spotlight has appointed Stellar as its PR and communications agency to support the brand’s 40th birthday this September. Following a successful pitch, Stellar will deliver a comprehensive media campaign including publicity and social driven content as the superstore Read more…
It was a mani-filled morning on Tuesday at Ananas Bar & Brasserie (AKA the Revitanail Nail Bar). To celebrate the launch of Revitanail’s new Triple Strength colour range, Stellar invited beauty media for an early morning manicure over a delicious breakfast spread. Revitanail Triple Strength is the latest innovation from the experts in nail care Read more…
We’re excited to announce the appointment of longtime Stellarite Hayley Cole as our new general manager. The step-change will see Hayley’s remit grow to encompass business development and our day-to-day operations. Here’s what director and founder, Marguerite had to say: “Hayley’s ascension to the role of general manager signals a new fresh and vibrant stage Read more…
At Stellar we believe change should be celebrated. Which is why last Friday evening saw past and present Stellar stalwarts don fancy dress to mark the end of a momentous era and say farewell to our irreplaceable ruler Tori. Founder Margeurite’s home was transformed into the Queen Victoria Building and guests were required to attend Read more…
Yesterday we commemorated a decade long partnership between ghd and the National Breast Cancer Foundation (NBCF) with a breakfast event for 70 guests, hosted by NBCF Patron Sarah Murdoch. Held at Cafe Sydney, guests were treated to canapés on the terrace looking over Sydney Harbour before being seated for a delicious sit-down breakfast. NBCF CEO Read more…
The inaugural Disaronno Mixing Star People’s Choice Awards was held last Wednesday at The Loft Sydney by Australia’s very own screen starlet Gracie Otto. The event featured Disaronno cocktails creations by some of Australia’s top mixologists, channelled inspiration from their favourite film or film scene into their specially made tipples. Guests sampled three delicious cocktails Read more…
Last week we took beauty media on a sensory journey to launch a brand new cleanser range from Dr. LeWinn’s. Before heading inside the Pavilion on the Park for a nutritious breakfast, guests enjoyed four Urban Remedy detoxifying juices, inspired by the ingredients found in each of the new cleansers; Nourishing Green Pear and Aloe, Read more…
Bloggers and media celebrated Ananas Bar & Brasserie’s new ‘Cinq à Sept’ offering at twilight last week. Cinq à Sept, translating to ‘five to seven’, (and traditionally having other meanings in France!) is toasting the bewitching hours of 5-7pm. Between these hours during the autumn months, guests can visit Bar Ananas for glasses of champagne Read more…
Crowds flocked to Centennial Park for the opening night of Taste of Sydney to sample some of the best food Sydney has to offer. A selection of Sydney’s hottest restaurants including Efendy, Popolo, The Woods, Ananas Bar & Brasserie, Three Blue Ducks, The Cut Bar & Grill, Four in Hand, 4Fourteen, Saké Restaurant & Bar, Read more…
Tonight Stellar* Concepts is up for two awards in the inaugural PR and communications industry ‘CommsCon Awards’. Our fearless leader and Stellar’s founder and director, Marguerite Julian, has been nominated as a finalist for PR leader of the year, acknowledging her contribution to the PR industry and its people since entering the profession over thirty Read more…
Cointreau’s global brand ambassador, Dita Von Teese, hosted a sparkling soiree on Monday evening at the Victoria Room in Darlinghurst where she showed off her skill in cocktail making to media and VIP guests. Since becoming Cointreau’s official femme fatale in 2007 – as well as providing the company’s expert barmen with a muse – Read more…
This weekend we donned our brightest whites to participate in the craziest, most colourful fun run of the year, The Color Run. Despite the long wait at the starting area, we were eventually on our way enjoying a colour crazy stroll on a hot Sydney Sunday, not to mention dancing Gangnam Style over the finish Read more…
Last week, the entire top level at Sydney’s Museum of Contemporary Art was transformed to reveal the latest innovation from ghd – the experts in heat styling – the ghd eclipse. Over 130 guests including media, celebrities and hair stylists celebrated with Champagne and canapés against an iconic Sydney backdrop at sunset. Hosted by Lisa Read more…
Last week, the Stellar* team visited Wagga Wagga in regional NSW to officiate a $15,000 ‘Help A Mate’ competition grant, awarded to the Wagga and Bidgee District Pony Club to build a brand new clubroom, made from COLORBOND® steel. Wagga and Bidgee District Pony Club lost their clubroom, and with it years of invaluable memorabilia, Read more…
We are very excited to announce that on Friday 14 December we will be moving to a new home! Our light and bright new office space is located in the leafy surrounds of Surry Hills at 201/50 Marshall Street.
The Cointreau Fizz Lounge made its debut at the Taste of Melbourne restaurant festival last weekend. Held outdoors for the first time in the picturesque surrounds of Albert Park, the Cointreau Fizz Lounge proved popular with festival goers over the weekend. Elegantly styled with a fully functioning bar, miniature orange trees and an orange and Read more…
Sydney’s cocktail aficionados descended on The Loft last week to sample and judge cocktail creations from some of Australia’s finest up-and-coming mixologists. Members of the public were asked to rate bespoke cocktail creations for the second Cocktail Connoisseur, a unique cocktail and bartender judging concept from Suntory Australia. Over 300 guests enjoyed complimentary cocktails and Read more…
Marquee was overtaken by ghoulish guests last week as the team harnessed their US heritage to celebrate their first Halloween on Australian shores. Stellar* Superheros descended on Marquee the Friday prior to Halloween as scores of Wonder Women, Spidermen and the odd Super Mario took over for Superhero Halloween. We hosted 12 media at a Read more…
South Korean singer, rapper, dancer and YouTube sensation, PSY, brought his ‘Gangnam Style’ to Marquee, The Star last night – his only nightclub performance in his whirlwind Australian visit. The Stellar* team were kept busy manning the buzzing red carpet arrival, which generated huge media interest. PSY, whose stage name stems from the first three Read more…
Over 20,000 Grand Designs fans, budding builders and renovating enthusiasts were out in force last weekend for the second instalment of Grand Designs Live Sydney. The prestigious home show, which ran from 5-7 October at the Sydney Exhibition and Convention Centre, was headlined by Grand Designs Australia host, Peter Maddison, along with landscape legend Jamie Read more…
In the spirit of Aussie mateship, leading steel manufacturer BlueScope Steel is asking Australians to lend a helping hand to those who need it most with the launch of COLORBOND® ‘Help A Mate’ – a community program that will see ten deserving people win a $15,000* grant towards a new COLORBOND® steel shed. Stellar* Concepts Read more…
Munich flair Stellar* Concepts has had a busy week. It kicked off with Oktoberfest last Wednesday, when Sydneysiders released their inner Bavarian at a launch event at Bavarian Bier Café York Street. A mix of media guests and local regulars enjoyed lederhosen-wearing, pretzel-loving, stein-swigging, yodeling fun at the café getting everyone into the festival spirit. Read more…
Team Stellar* recently drove out to Eastern Creek to spend the day getting to know 30 models of Mercedes-Benz cars and pushing them to their limits around the race track – all in the name of research of course! The Mercedes-Benz Driving Academy takes place around Australia at various dates throughout the year, with the Read more…
Stellar* Concepts has been appointed to manage the launch and ongoing public relations strategy for Ananas – a sophisticated and refreshing addition to Sydney’s bar and dining scene. Set to seduce Sydney with its contemporary take on French Mediterranean glamour, Ananas (French for pineapple) is a modern cocktail and champagne bar complemented by the splendour Read more…
Last week saw Mercedes-Benz support the Australian fashion industry with a launch pad to directly engage consumers with the latest fashion trends at Mercedes-Benz Fashion Festival Sydney. The Stellar* Concepts team was onsite at Town Hall Sydney to manage a schedule of must-attend Mercedes-Benz events while taking in the fashion trends for spring/summer 2012. Located Read more…
Stellar* Concepts has been appointed as the public relations agency to manage the launch of business apparel company Van Heusen’s new Evercool®range, and has retained the business for Grand Designs Live, adding the Melbourne show to the agency’s remit for 2012. Building on the success of Van Heusen ‘Performa’, Gazal has hired the agency to Read more…
PR measurement has been a hot topic on the industry agenda for years and continues to be an issue worldwide for practitioners. In today’s tough economic climate, the thorough measurement and evaluation of campaigns is essential and needs to be more objective and rigorous than ever before in order to deliver credible proof of results Read more…
Stellar* Concepts has been appointed to manage the public relations strategy for Sydney’s newest night-time venue and celebrity hot-spot, Marquee, located within The Star, Sydney. Marquee is a joint partnership between The Star owners, Echo Entertainment and the US based Tao Group – the dynamic force behind Marquee New York and Las Vegas both renowned Read more…
October 11, 2016
July 15, 2016 Tags: food, hospitality, new business, PR, pub, Publicity, restaurant, tabasco.
July 7, 2016 Tags: AH Beard, Arianna Huffington, leadership, sleep.
