I’m not very good at long-term predictions but I’m so good at short-term predictions sometimes I wonder if I’m psychic. For instance, I can predict that my boyfriend won’t have done the washing up because he’s probably spent most of the day doing this. I can also predict with 100 per cent accuracy that my mum will always grab the Jesus Handle in the car when I’m driving.
My favourite long-term predictors are the folks at Trendwatching. I can’t get enough of their stuff. You can buy their annual report or download their free monthly briefings which are full of great insights and case studies.
I thought slide 5 on Feedback 3.0 was a cool way to describe the move toward businesses listening and engaging in two-way communication, and I’m sure there will be a collective sign of relief from slide 7. Apparently ‘The Dowdy Look’ is back which is excellent because it’s far too labour intensive doing ‘Flashy Sexy’ all the time, where as I can pull of Dowdy almost effortlessly.
While we’re on the topic of consumer insights, earlier this month Nielson unveiled the monthly Economic Current.
If you have any favourite consumer or trend predictors or predictions be sure to leave us a comment.
Posted by Renee Creer