Fifteen stellar years at Stellar* Concepts

Posted on: November 23rd, 2012

A lot has changed since 1997 – the year that  Stellar* Concepts tentatively set up in an office with a couple of clients (Belinda Seper and The River Cafe) and two staff – myself and Sophia Kevin.

That year the media mourned the passing of Gianni Versace, Princess Di and Mother Teresa. Steve Jobs returned to Apple while Microsoft spent $150 million helping out the financially troubled company.  The first colour photograph appeared on the front page of the New York Times. While in Australia the Government deregulated telecommunications allowing competitors other than Telstra into the market and Channel 9 staged the first trial of digital TV in the Southern Hemisphere.

Twelve months almost to the day after Stellar* opened, another major event occurred. Google was incorporated with founders Larry Page and Sergey Brin working out of a friend’s garage in Menlo Park, California. In January that year, the story of President Clinton and Monica Lewinsky demonstrated how the Web was changing journalism with The Drudge report generating media frenzy in both traditional and online media.

And so for nearly 15 years, Stellar* has grown and prospered with the help of great clients and great staff.  Variety has been the one constant –  staging an event on the same night in five cities for the launch of  new Colorbond® steel roofing colours one week, while handling the launch of Charlie’s Angels with Cameron Diaz, Lucy Liu and  Drew Barrymore at Cafe Sydney  the next (with ten days notice!).

Stellar Concepts

Charlie’s Angels at Cafe Sydney

Over the years we have whirled  from the arts (Melbourne Art Fair, Art Sydney) to beauty (ghd, Dr LeWinn’s, Napoleon Perdis) to hospitality (Merivale, Cafe Sydney, Bungalow 8, The Loft) to major events (Grand Designs Live, Good Food and Wine Show, Taste of Sydney) to liquor (Brown Brothers, Champagne Mumm, Piper HeidseickRemy Martin, Cointreau, Jägermeister)  to architecture and the environment (BlueScope Steel, Colorbond® sponsorship of Clean Up Australia, Ethical Clothing Australia) to innovation (Advance and Hargraves Institute)

In the middle of all this, Facebook came into being, Steve Jobs transformed Apple, we all Googled away a hundred times a day, offices fell silent as email became the preferred method of communication, and the internet went rampant.

And now 2012 is about to end, Apple and Google retain their lofty positions as two of the world’s largest and most profitable conglomerates. Stellar* is still holding its place in the communications cosmos, adapting to the changing needs of clients as social media becomes the unstoppable force and the media that we knew, loved and feared races to adapt also.

And the universe is drawing Stellar* back to its roots in a way.  For five happy years we were tenants of Ros and Tony Oxley in a gallery space in Rushcutters Bay.  Ten years on we are heading to a new home in Surry Hills  with the Oxleys once again as landlords, where the creative sparks are set to fly under a soaring  and inspiring ceiling constructed (co-incidentally) of Colorbond® steel.

I can’t fathom how the world will change in 15 years but with all the changes, one thing remains the same.  Communication is king in whatever form it comes.

Posted by Marguerite Julian

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