Food bloggers & PR professionals’ meet up

Posted on: June 11th, 2009

Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online – on blogs and in twitter – for the way they have approached food bloggers.

It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good.  I attribute this strife largely to a general lack of knowledge and understanding about bloggers and blogging.

So in an effort to improve relations between PR professionals and members of the food blogging community, Stellar* is hosting a ‘meet up’ and panel discussion.  Please click here for event details and registration.

If you would like to gain some insight into the food blogger communities in Sydney and Melbourne; gain an understanding of who food bloggers are, how they work and what they do and don’t want; learn how to approch bloggers (without pissing them off) and build positive relationships, then please join us for this FREE event.

Likewise, if you have questions you’ve been too afraid to ask – now’s your chance!  Ask on the night, email questions through to us prior OR leave a question on our blog.

The format is a panel discussion followed by an open Q & A session.  Speakers include:

  • Ed Charles
    Melbourne based freelance journalist and food blogger behind Tomato, which attracts +30,000 page views per month.
  • Helen Yee
    Food enthusiast and the appetite behind one of Sydney’s longest-running food blogs, Grab Your Fork, online since 2004.
  • Reem Abdelaty
    A passionate foodie with an aptly titled and popular blog called I Am Obsessed With Food.

Why are we doing this?  Because as we stated here “If you’re not part of the solution, you’re part of the problem”.  We want to help to make things better and we thought that this would be a step in the right direction for all parties.

Big thanks and shout out to Restaurant Arras for providing a beautiful venue and ‘hatted’ nibbles for the night.  And to Ed for making the trip up from Melbourne.

Posted by Renee Creer

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6 Responses

  1. Shannon Perry says:

    Wow, truly a case of the blind leading the dumb. Do you charge your clients as much for blog coverage as you do for mainstream print?

  2. Emma says:

    Just wanted to get in touch and congratulate you on a very successful event. Good on you for your proactive approach to educating PR professionals about the murky waters of blogger relations. Rather than sitting back and praying for clouds, I like that you decided to make some rain.

    Great idea, well executed. A big thank you to you all.

  3. Hi Emma. Thanks for the feedback, that’s very nice of you. I’m glad you found the event valuable. Keep in touch! Cheers, Renee

  4. […] Jeffrey Hyman wrote an interesting post today onHere’s a quick excerptSo in an effort to improve relations between PR professionals and members of the food blogging community, Stellar* is hosting a ‘meet up’ and panel discussion. Please click here for event details and registration. … […]

  5. hope it was a good event. sorry i missed it.

  6. sandra407 says:

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

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