Game on with Mercedes-Benz

Posted on: August 16th, 2012

One of the trends we’ve been watching carefully is gamification.  At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats.  The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into this space.  In the words of Andy Lark from CommBank at this year’s event: “Gaming is the future.  You will miss out on the revolution unless you have a game strategy.”

At the moment we are working with our client, Mercedes-Benz, to amplify an online game called Race Around The Web. You can check out the details here, or have a go at racing our custom-made track:

Click through to the Mercedes-Benz Race Around the Web page and find out how to win a Mercedes-Benz B-Class.

Posted by Victoria Tulloch

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