Stellar has had a busy yet rewarding few weeks helping General Pants Co. launch the brilliant #GIVEPEACE charity campaign. The team felt privileged to work on such a great campaign and initiative that will make a real difference to Australian youths this Christmas. The campaign involves the renaming of all 48 General Pants Co. Stores and their online and social media channels to ‘General Peace Co.’. The rebrand is also supported by the launch of a limited edition t-shirt range by General Pants designers and an extensive social media campaign around the hashtag #GIVEPEACE.
A star-studded collection of celebrity supporters have got behind the campaign by sharing images of themselves in the tees with the hashtag #GIVEPEACE. Ambassadors who have generously donated their time include Rachel Zoe, Anthony Keidis, Ronan Keating, Angus and Julia Stone, Cheyenne Tozzi, Jackson Gallagher, Henry Holland, Cody and Ali Simpson, Alex Dimitriades, Laura Csortan, Samantha Harris, Candice Lake, Corbin Harris, Casey Burgess, Daniel Johns, Jez Smith, Pip Edwards, Ruby Rose and more.
The #GIVEPEACE initiative has garnered strong support from General Pants Co. brands with the #GIVEPEACE t-shirt range featuring designs from Stussy, Ksubi, Santa Cruz, Neuw, Zanerobe, Vans, Insight, Candidate and RVCA. 100% of proceeds from the $39.95 range will be donated to Save the Children Australia and Oasis Youth Support Network.
A highlight of the campaign is that such a simple call to action will go a long way in helping these deserving charities support Australian youths ahead of the festive season. One #GIVEPEACE t-shirt can help Save the Children immunise 55 children from around the world against a life threatening disease or help Oasis Youth Support Network feed and house one young person for a day at Oasis Crisis Accommodation in Sydney.
A big thank you goes out to everyone who has supported the #GIVEPEACE campaign so far, however there’s still plenty of time to jump on board and support the campaign by sharing a #GIVEPEACE image across social platforms using the hashtag or purchasing one of the limited edition t-shirts from General Pants Co.
#GIVEPEACE Behind the Scenes Video: https://www.youtube.com/watch?v=tWTsWwyIBoI
By Kali Austin