The red carpet was rolled out in Sydney last Thursday evening for the much anticipated launch of the H&M Sydney flagship store. And not just any red carpet, the 60 metre long red carpet impressively snaked its way down Pitt St Mall to welcome VIP’s on arrival.
Sydney’s top media and industry aficionados rubbed shoulders with some of Australia’s hottest celebs including Didier Cohen, Sophie Lowe, Emma Lung, Ksenija Lukich, Reece Mastin, Jordan & Zac Stenmark and Mimi Elashiry. The star studded event, saw local Australian DJ duo Flight Facilities, KLP, Cassette, Charlie Chux and international special guest Solange Knowles hit the decks, setting the party vibe which continued well into the night.
Guests sipped on champagne and cocktails and enjoyed delicious canapés whilst shopping up a storm in the 5000 sq m store. The three levels of retail heaven were completely stocked with new season women’s, men’s and children’s styles, as well as the in-demand home range.
The VIP launch party set the scene for the official store opening on Saturday, where queues of fashion lovers lined the pavement of Pitt St from the early morning, to be the first shoppers inside the new flagship store.
They were kept entertained by The Voice favourite Nathan Hawes who provided smooth acoustic tunes, followed by a Halloween inspired thriller dance from the enthusiastic H&M staff to mark the countdown to the ribbon cutting ceremony.