It’s hard to believe that 12 months has passed and we are hurtling towards the end of yet another year. 2012 has witnessed ground breaking events which have continued to shape the media landscape and shake the foundations of communication as we think we know it.
As a team we’ve reflected on some of the more influential moments over the last year which we feel have played a significant part in the 2012 story. By no means exhaustive, it captures just a few of those impactful moments that have had strong cultural significance and shaped the news agenda in their own right.
Twitter pic of the year
The now infamous Twitter pic showing President Obama embracing First Lady Michelle, posted to thank supporters for his re-election, was retweeted 816,000 times and was most the ‘liked’ photo on Facebook breaking social media records and making it the most shared picture ever. Social networks remained key tools throughout the US 2102 presidential campaign and this photo in particular tapped into the emotional hunger of supporting audience, making the Obamas more popular than ever. This was a social media victory.
Our own PM, Julia Gillard, caused a media storm when her now infamous ‘misogyny’ speech delivered in Parliament in October went viral and was reported around the world. She created global headlines and won support for her fiery attack on Tony Abbott and stance on sexism. It put Julia Gillard in the spotlight and Australian politics under the microscope with some calling for other world leaders to polish up their own debating skills.
Trial by social media
This year also saw the nation focus on two controversies generated by radio presenters which continued to dominate the headlines and social media space. Earlier in September 2GB’s Alan Jones was lambasted for offensive comments he’d made at a Sydney Young Liberals function while only this month 2Day FM presenters Michael Christian and Mel Grieg caused public outrage for their Royal hoax call which resulted in a very unfortunate tragedy. In both incidents it has been the vitriol expressed through social media platforms that has taken public backlash to new levels with advertisers themselves being targeted too.
Who could have predicted that a South Korean pop star’s video would have started a viral sensation and weird dance craze that swept the globe. PSY’s Gangnam Style video is the most viewed YouTube video of all time with a staggering 900 million views (and growing) since it was uploaded in July. Totally original, catchy, funny and downright odd it’s had everyone talking and sharing. We enjoyed our own PSY moment at Marquee Sydney in October.
The social Olympics
Dubbed the social media Olympics, it’s with no doubt that London 2012 saw events and athletes capturing social conversation like never before. There were winning medals posted on Instagram, Twitter and Faceboook and plenty of memes and celebratory poses being copied the world over. Top athletes getting golds in the Twittersphere, as well on the track and in the pool, included Jamaican sprinter Usain Bolt, US swimmer Michael Phelps, GB diver Tom Daly. There was equal brand buzz created by active sponsors including McDonalds, Coca Cola and Visa who generated thousands of social mentions throughout the life of the games. Check out this great infographic featured on Mashable in August.
And this is just a taster; we’d love to hear what else you’d add to the 2012 story.
Posted by Kim Holliday