Last week saw Mercedes-Benz support the Australian fashion industry with a launch pad to directly engage consumers with the latest fashion trends at Mercedes-Benz Fashion Festival Sydney.
The Stellar* Concepts team was onsite at Town Hall Sydney to manage a schedule of must-attend Mercedes-Benz events while taking in the fashion trends for spring/summer 2012.
Located on the ground floor of Sydney’s Town Hall, the Mercedes-Benz Star Lounge was an essential part of every VIP’s fashion festival experience. Following each show, VIP ticket holders rubbed shoulders with Sydney’s fashion elite in a unique bar space overlooking the festival hub with a live DJ and flowing drinks.
Opening night of Mercedes-Benz Fashion Festival Sydney brought with it anticipation and excitement as Stellar* Concepts welcomed Sydney fashion bloggers with a unique Mercedes-Benz experience. To kick off the night, bloggers were chauffeured to Town Hall in a Mercedes-Benz and met the gorgeous Jennifer Hawkins backstage before watching the opening show from the front row. Bloggers included Helen from Sassybella, Margaret from Shine by Three, Darren from Boy Moments and Natalie from Lucy and the Runaways.
In the festival hub, fashionistas had a unique opportunity to star in their very own Mercedes-Benz fashion shoot, inspired by this season’s campaign visual featuring international model Lara Stone. Meanwhile, a pop-up photo studio located at Westfield Sydney gave shoppers the chance to join in the fashion fun modelling alongside the ever-stylish Mercedes-Benz SLK.
Also spotted during the week was fashion designer and reality TV star Whitney Port and sister Paige enjoying the festival atmosphere in the Mercedes-Benz Star Lounge.