“Change is the only constant”
The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up!
In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times.
The evolution of technology and the creation of social tools on the web has opened up a brand new world of opportunity for the PR industry.
Huge debates have been happening (mostly in the US for well over a year) around who should own a social media program; how PR will adapt to social media; how and if practitioners will upskill to seize this opportunity; whether social media will kill PR; even how the social media release might kill off the traditional media release. I know what you’re thinking – “Please dear God, not the press release!!!”
I’ve spent hours following these debates in the blogosphere, and I’ve gone so far down the rabbit hole my mind has boggled, or should that be bloggled? To date, a blog by Brian Solis best captures the state of play and provides the best overview of most current debates and Jeremiah Owyang’s Social Media Frequently Asked Questions is also a great starting point.