Stellar* Analytics PR measurement and evaluation

Posted on: April 1st, 2009

You don’t know this but today is the Birthday of Stellar* Analytics; it’s officially 1 year old!  We’ve been pretty quiet about our new baby but after 12 months of getting to know it, we are ready to unleash it!

Stellar* Analytics is our custom measurement, analysis and reporting tool.  It’s also a sophisticated online media centre which has pretty much saved our sanity here at Stellar* – but more on that later.

Any good PR professional knows that measuring and evaluating campaigns is essential however right now, in light of economic pressures, it has never been more important.  You simply have to be able to justify budgets and demonstrate value.  That’s why we’ve invested significantly in this tool.


For clients, Stellar* Analytics is a valuable reporting tool for senior management which measures and analyses media outputs (both offline and online coverage) and collates the results in customised reports that provide:

  • A benchmark for client, competitor or category / sector coverage
  • Tracking of editorial share of voice / mindshare for products, categories, brands and more
  • Evaluation of key messaging and of campaign reach
  • Insight into journalist and media outlet outputs
  • A long term measure of marketing / PR ROI
  • Detailed market intelligence and both qual. and quant. insights

 

We do all of our publicity reports via this tool and customise each report to individual client needs.  We also do specialist reports based on specific briefs (competitor analysis for example).  The media outputs we measure not only include press clippings, but cover websites, blogs and broadcast.  And did I mention the charts?  Stellar* Analytics offers over 50 different charts which slice and dice the coverage in more visually pleasing charts than one person should ever see.

Here is what our clients say about it:

“Stellar* Analytics is a valuable tool.  It helps us create more accurate programs and more targeted campaigns which has enabled a better ROI.  It’s great to see PR measured and evaluated in such a comprehensive manner.”
Hayden Isaacs, Communications Manager, Brown Brothers Milawa Vineyard

I just LOVE Stellar* Analytics!  Where has this been all our lives?!  The PR report is now so comprehensive yet easy to understand for all levels of the business.  It’s a fantastic measurement tool.”
Anna Logan, Marketing Manager, ghd hair

For our agency, Stellar* Analytics is a sophisticated online media centre which looks after all of our day-to-day needs.  It’s a:

  • Media contact database and contact management system
  • Press release distribution and tracking service which uses HTML email templates
  • Online media monitoring tool of both national and international sources
  • Account activity tracker and project management system

 

So essentially, we now offer online media monitoring which is on par with other major service providers but at a fraction of the cost.  We also have the capability to include images and links to external content in our press releases and we can track opening rates and link throughs.

Ok, I think I’ve said enough, so Happy Birthday Stellar* Analytics and if you want to know more please comment or email me direct renee@stellar.net.au

Posted by Renee Creer

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