Stellar* Concepts has been appointed as the public relations agency to manage the launch of business apparel company Van Heusen’s new Evercool®range, and has retained the business for Grand Designs Live, adding the Melbourne show to the agency’s remit for 2012.
Building on the success of Van Heusen ‘Performa’, Gazal has hired the agency to launch Van Heusen’s latest innovation – a new range of Van Heusen Evercool® suits, shirts and underwear which features performance technology that has been formulated to keep the body cool and reduce heat, a first for the Australian market.
Following a successful media campaign and talent management program in 2011, Stellar* Concepts has been retained by Grand Designs Live for its two home shows in 2012.
UK Grand Designs presenter, Kevin McCloud, will headline the Melbourne show (September 21 – 23) along with Grand Designs Australia presenter Peter Maddison who will be appearing at both Melbourne and Sydney shows. They will both be presenting live on stage, providing tips and inspiration for the home. Landscaping legend Jamie Durie will also be demonstrating his knowledge in all things outdoors at the Sydney show (October 5-7).
Positioned as four home shows in one, Grand Designs Live is the official home show of the hit Australian and UK TV series Grand Designs, and is where enthusiasts will find all the advice and ideas they need for their home in each of the four key zones – building, interiors, kitchens & bathrooms and outdoors – regardless of whether they are building, renovating, redecorating or just seeking a bit of style & inspiration.