Posts Tagged ‘Blogging’

Game on with Mercedes-Benz

Posted on: August 16th, 2012

One of the trends we’ve been watching carefully is gamification.  At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats.  The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into Read more…

Tips on blogger outreach by Lady Melbourne

Posted on: March 16th, 2011
lady-melbourne-blog-logo

This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers.  Check it out. share

Fashion and beauty blogger relations

Posted on: November 1st, 2010

Last week 130 PR people, brands, and bloggers gathered at Establishment in Sydney for a ‘meet up‘ hosted by Stellar* Concepts in partnership with iBlogFashion & Beauty.  The aim of the night was for PRs to gain a better understanding of fashion and beauty bloggers and to encourage dialogue between the two.  On the agenda Read more…

PR / blogger meet up… fashion and beauty focus

Posted on: October 6th, 2010

We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers.   This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the Read more…

Interview with food blogger Helen Yee from Grab Your Fork (Part 2)

Posted on: July 30th, 2010

Following on from yesterday’s post on food bloggers and PR people, today Helen shares her insights about her blogging journey and the food blogger community. RC/ How has blogging changed for you in the past year? HY/ I find myself busier than ever, especially as my site, Grab Your Fork, has opened up a range of Read more…

Interview with food blogger Helen Yee from Grab Your Fork (Part 1)

Posted on: July 29th, 2010

It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post.  A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update Read more…

The big fat blogosphere…start here

Posted on: January 21st, 2010

If there’s one good habit to develop early in 2010, it’s the habit of exploring and engaging with the blogosphere – but where to start? That’s the question. Lucky for us, people (with a penchant for laborious tasks) like to rank bloggers on lists, which is great if you’d like a short cut to the Read more…

15 tips for blogger relations

Posted on: July 10th, 2009

On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos.  At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. Read more…

Food bloggers & PR professionals’ meet up

Posted on: June 11th, 2009

Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online – on blogs and in twitter – for the way they have approached food bloggers. It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good.  I attribute this strife largely to a general lack of Read more…

A new manifesto for PR

Posted on: May 13th, 2009

Is it just me or has PR been slammed more in the last month than in the last few years?  The industry appears to be copping it from all sides.  We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters.  He argues that the PR industry is awash with incompetent people and Read more…

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