Posts Tagged ‘Brands’

Captivating Millennial Audiences with Snapchat

Posted on: March 31st, 2016

With over 100 million daily users Snapchat is the third most used social app, after Facebook and Instagram, yet it is still uncharted waters for most. Snapchat can be intimidating; it gives brands an opportunity to have a live conversation with its millennial fans but unlike some channels the audience is in control. The ability Read more…

Very Important People: The Relationship Between Celebrities, Influencers and Brands

Posted on: August 21st, 2014

    ce – leb- ri- ty   noun a famous person. synonyms: VIP, very important person, personality, name, big name, face, star   It’s often the first thing mentioned at the boardroom table of a mega bucks campaign discussion and for some, seemingly the answer to every brand’s prayers. But celebrity endorsements/talent ambassadors, call them what you will, are still Read more…

Media Moments of 2012

Posted on: December 20th, 2012

It’s hard to believe that 12 months has passed and we are hurtling towards the end of yet another year. 2012 has witnessed ground breaking events which have continued to shape the media landscape and shake the foundations of communication as we think we know it. As a team we’ve reflected on some of the Read more…

Best Global Brands 2012

Posted on: December 6th, 2012

We live and breathe brands day in and day out at Stellar*, so a yearly highlight is the release of Interbrand’s Top 100 Best Global Brands report – a report which measures brand value based on financial performance, brand strength and the role of the brand in the purchase decision. In a world that is Read more…

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