Posts Tagged ‘Celebrity’

Very Important People: The Relationship Between Celebrities, Influencers and Brands

Posted on: August 21st, 2014

    ce – leb- ri- ty   noun a famous person. synonyms: VIP, very important person, personality, name, big name, face, star   It’s often the first thing mentioned at the boardroom table of a mega bucks campaign discussion and for some, seemingly the answer to every brand’s prayers. But celebrity endorsements/talent ambassadors, call them what you will, are still Read more…

ghd eclipse launch party

Posted on: February 11th, 2013

Last week, the entire top level at Sydney’s Museum of Contemporary Art was transformed to reveal the latest innovation from ghd – the experts in heat styling – the ghd eclipse. Over 130 guests including media, celebrities and hair stylists celebrated with Champagne and canapés against an iconic Sydney backdrop at sunset. Hosted by Lisa Read more…

The inside scoop on working with talent

Posted on: October 23rd, 2012

Much of our work at Stellar* Concepts involves working with ‘talent’ celebrities or people with expertise in their field who act as a spokesperson or an ambassador for a client’s brand or campaign. We’ve pulled together some ‘pearls of wisdom’ about working with talent, taken from our collective experiences over the years, including working on Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

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