Posts Tagged ‘Communications’

Stellar to Celebrate Spotlight’s 40th Birthday

Posted on: August 13th, 2013

We’re very excited to welcome to the fold Australia’s largest fabric, craft and home interior superstore, Spotlight. Spotlight has appointed Stellar as its PR and communications agency to support the brand’s 40th birthday this September. Following a successful pitch, Stellar will deliver a comprehensive media campaign including publicity and social driven content as the superstore Read more…

Selecting and using key messages in PR campaigns

Posted on: March 28th, 2012

In PR, key messages are used to communicate to the media the core points, benefits or aspects of a brand or product. They are the main aspects of the story you’re trying to tell about your brand and they are used in press releases, pitches and in conversations with journalists. When setting key messages, remember Read more…

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