Posts Tagged ‘Events’

Uppercut Deluxe and Movember Foundation World Record Shave Down

Posted on: November 9th, 2015
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  Sunday 1st November, Uppercut Deluxe barbers had their razors prepped and ready for a World Record Shave Down as they joined men’s health organisation, the Movember Foundation to officially launch the Mo Season. Celebrities, Bondi locals and Mo Bro’s flocked to Beach Road Hotel, Bondi where they took to the barber chair for a Read more…

H&M Sydney Flagship Store Launch

Posted on: November 5th, 2015
H&M photos by Lucas Dawson Photography (14)

The red carpet was rolled out in Sydney last Thursday evening for the much anticipated launch of the H&M Sydney flagship store. And not just any red carpet, the 60 metre long red carpet impressively snaked its way down Pitt St Mall to welcome VIP’s on arrival. Sydney’s top media and industry aficionados rubbed shoulders with Read more…

The antidote to ageing

Posted on: August 29th, 2013
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Stellar helped beauty media discover the antidote to ageing on Tuesday, launching three new serums from leading anti-ageing skincare brand Dr. LeWinn’s. Held at the award-winning Eau de Vie bar in Darlinghurst, the dimly lit, jazz infused speakeasy created the perfect backdrop for the Dr. LeWinn’s apothecary. Bespoke cocktails evoked the soothing, aromatic ingredients of Read more…

Revitanail colours up the morning

Posted on: August 8th, 2013
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It was a mani-filled morning on Tuesday at Ananas Bar & Brasserie (AKA the Revitanail Nail Bar). To celebrate the launch of Revitanail’s new Triple Strength colour range, Stellar invited beauty media for an early morning manicure over a delicious breakfast spread. Revitanail Triple Strength is the latest innovation from the experts in nail care Read more…

ghd celebrates a decade of support for NBCF

Posted on: June 13th, 2013

Yesterday we commemorated a decade long partnership between ghd and the National Breast Cancer Foundation (NBCF) with a breakfast event for 70 guests, hosted by NBCF Patron Sarah Murdoch. Held at Cafe Sydney, guests were treated to canapés on the terrace looking over Sydney Harbour before being seated for a delicious sit-down breakfast. NBCF CEO Read more…

Lights! Camera! Cocktail!

Posted on: May 21st, 2013

The inaugural Disaronno Mixing Star People’s Choice Awards was held last Wednesday at The Loft Sydney by Australia’s very own screen starlet Gracie Otto. The event featured Disaronno cocktails creations by some of Australia’s top mixologists, channelled inspiration from  their favourite film or film scene into their specially made tipples. Guests sampled three delicious cocktails Read more…

A cleanser range for all skin concerns

Posted on: May 15th, 2013

Last week we took beauty media on a sensory journey to launch a brand new cleanser range from Dr. LeWinn’s. Before heading inside the Pavilion on the Park for a nutritious breakfast, guests enjoyed four Urban Remedy detoxifying juices, inspired by the ingredients found in each of the new cleansers; Nourishing Green Pear and Aloe, Read more…

ghd eclipse launch party

Posted on: February 11th, 2013

Last week, the entire top level at Sydney’s Museum of Contemporary Art was transformed to reveal the latest innovation from ghd – the experts in heat styling – the ghd eclipse. Over 130 guests including media, celebrities and hair stylists celebrated with Champagne and canapés against an iconic Sydney backdrop at sunset. Hosted by Lisa Read more…

Cocktail connoisseurs decide the nation’s best up-and-coming mixologist

Posted on: November 7th, 2012

Sydney’s cocktail aficionados descended on The Loft last week to sample and judge cocktail creations from some of Australia’s finest up-and-coming mixologists. Members of the public were asked to rate bespoke cocktail creations for the second Cocktail Connoisseur, a unique cocktail and bartender judging concept from Suntory Australia. Over 300 guests enjoyed complimentary cocktails and Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

Developing media exclusives

Posted on: July 2nd, 2012

As PR professionals we enjoy being custodians of information and counselling our clients on the information we feel will best cut through to target consumers and communities. Adapting and evolving how we work with editorial media to communicate these messages is one of the most important and enjoyable parts of our job. It is no Read more…

Photography tips for the social pages

Posted on: December 8th, 2011

As a lifestyle PR agency, we do lots of events and one of the objectives might be achieving coverage in the social pages.  This coverage is predominately photography driven and each media outlet has their own style and requirements.  Here are some insights into social photography. 1/ What are the main social pages (Sydney based)? Read more…

Evaluating event sponsors via editorial coverage

Posted on: January 25th, 2011

Big consumer events, big brands and big media appeal means big dollars invested – which also means someone standing there, at the end of the line, waving an even bigger measuring stick and demanding it be applied. So rather than having it applied to your behind in a whooping motion, here’s how you might use a measuring stick (of sorts) to evaluate event sponsors via the Read more…

PR / blogger meet up… fashion and beauty focus

Posted on: October 6th, 2010

We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers.   This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the Read more…

Sydney Social Media Day – it’s a day for islands

Posted on: June 29th, 2010

It’s tough being an island – all alone and conspicuous.  There are many social media islands out there in companies.  These people have been tasked with “getting some social media going”; they’re doing what no employee has done before; and what’s more, it doesn’t even look like real work. If you feel like a social media island at your Read more…

Hammer time @ the Social Media Club

Posted on: November 11th, 2009

When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur.  At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Read more…

15 tips for blogger relations

Posted on: July 10th, 2009

On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos.  At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. Read more…

Food bloggers & PR professionals’ meet up

Posted on: June 11th, 2009

Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online – on blogs and in twitter – for the way they have approached food bloggers. It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good.  I attribute this strife largely to a general lack of Read more…

Reputation management at Christmas parties

Posted on: December 18th, 2008

With Christmas fast approaching, our thoughts turn to eating, drinking, presents and of course… the office Christmas party. Some see this anticipated event as an opportunity to show off their extra curricular skills – kung fu dancing, ear-splitting karaoke, jumping through their own leg (I’ve seen this and it’s awe inspiring!). Sound all too familiar? Read more…

The best PR agency in the known universe

Posted on: November 7th, 2008

We’re in the business of blowing other people’s horns.  We’ve become so accustomed to this role we often forget to blow our own.  However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication.  If people Read more…

Part 2: How to get coverage in the social pages

Posted on: October 31st, 2008

Here’s part 2 of our tips on getting your event in the social pages: 5. Hold your event later in the week when the social pages are being prepared and when people can feel a weekend coming on. If you hold your event on Friday or Saturday night don’t expect social coverage (see point 8). Read more…

Part 1: How to get coverage in the social pages

Posted on: October 27th, 2008

I love a party. The best party I ever went to was a wake. Let’s just say if it was the subject of a joke it would start something like this: “Fourteen people and a blow-up dolphin are in a spa…” but that’s a story for another time because I would like to keep my Read more…

Food and wine fatigue anyone?

Posted on: October 23rd, 2008

I once complained to friends about occupational food and wine fatigue brought on by Good Food Month.  The scorn that ensued was unparalleled.  I quickly learned that such talk about the struggle of eating and drinking one’s way through a month long parade of degustation, wine dinners, noodle markets, cheese tastings and the like, was Read more…

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