It’s as simple as one click of the mouse. It signals our approval and connects us with the things we care about, and it’s something I use every day. I like that picture of your holiday, I like that article about the new Game of Thrones season, and I even like that funny video of Read more…
A few months ago industry watchdog the Advertising Standards Bureau ruled that brands need to take responsibility for comments made on their Facebook pages. Alina Bain, acting CEO of the Australian Association of National Advertisers commented at the time that there was essentially a duty of care that all brand owners and advertisers accepted to Read more…
Organically growing a Facebook community can be a hard slog, unless your brand is iconic or has a cult-like status (Coca-Cola), or unless it’s just really awesome and lots of people want to find it and like it (Bubble O’Bill). Many brands feel like they must have thousands (even millions) of likes / fans to Read more…
We came across this little gem from Social Media News that shows the growth of each major social network in Australia over 2011 (click to enlarge). In fact, Social Media News is also a great resource for monthly Australian social media statistics. Check them out. Here are some key stats: Facebook growth and engagement continues Read more…
“We’re in the business of advertising” Somewhere along the way I forgot this fact about Facebook but Paul Borrud, Facebook’s Australasia boss man, reminded me last week at a breakfast conference. And it’s a lucrative business, one that will make Facebook $605 million this year according to a report by eMarketer, as described by Brian Solis. During Read more…
Facebook is loving change right now. Every time I log on they’ve gone and tweaked something. These changes are due to the release of a new version of F8, their development platform. The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more Read more…
When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur. At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Read more…
With Christmas fast approaching, our thoughts turn to eating, drinking, presents and of course… the office Christmas party. Some see this anticipated event as an opportunity to show off their extra curricular skills – kung fu dancing, ear-splitting karaoke, jumping through their own leg (I’ve seen this and it’s awe inspiring!). Sound all too familiar? Read more…
October 11, 2016
July 15, 2016 Tags: food, hospitality, new business, PR, pub, Publicity, restaurant, tabasco.
July 7, 2016 Tags: AH Beard, Arianna Huffington, leadership, sleep.
