Posts Tagged ‘gamification’

Game on with Mercedes-Benz

Posted on: August 16th, 2012

One of the trends we’ve been watching carefully is gamification.  At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats.  The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into Read more…

2012 marketing trends and predictions

Posted on: February 3rd, 2012

It’s the time of year when everyone is talking about what will be big in 2012.  By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday  night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel Read more…

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