Posts Tagged ‘Ideas’

Thinking Outside the Box

Posted on: June 20th, 2014
Think outside the box 1 Image 3

While attending a Networx event last week, I was provided with some insights from a panel of industry professionals on strategising outside the box and learning how to unlock the creative potential amongst your team. Team brainstorming is an effective way to tackle a brief and to develop initial ideas. However, when your daily routine Read more…

Brainstorming tips and techniques

Posted on: February 22nd, 2012

The arrival of a new client brief is often followed by a brainstorm session to workshop ideas. Sure, plenty of ideas are thrown around, but are they really the BEST ideas and does everyone get a say? Author Susan Cain has some interesting opinions on brainstorms and ‘groupthink’. Cain suggests that we are surrounded by Read more…

100 things to watch in 2011

Posted on: January 7th, 2011
images-3

The beginning of any new year is an optimistic time.  Most of us are pondering what the new year will hold for us – what we’ll be doing, thinking, loving and perhaps loathing.  Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation Read more…

Opportunistic marketing / pr: two recent examples

Posted on: March 8th, 2010

Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year.  If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but Read more…

What is a consumption cocktail?

Posted on: March 23rd, 2009

Is Monday too soon to be thinking about cocktails?  I say no.  This is PR and of course, all we crazy PR hedonists do is booze up.  So as I poured my first Hendrick’s cocktail of the week (respectfully 1 minute after 12 noon), an interesting article by Fi Bendall caught my eye.  It describes, among other really interesting points, the media consumption of her Gen Y teenage Read more…

Making money from viral videos: behind Beached Whale

Posted on: March 12th, 2009

I attended a New Media Conference last week.  By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea.  Controversity, Read more…

Whose idea is it anyway?

Posted on: November 20th, 2008

There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face!  Doesn’t anybody notice this?  I feel like I’m taking crazy pills!” Crazy pills indeed.  We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear Read more…

Recent Posts