Posts Tagged ‘journalism’

Social media for journalists – resources and guides

Posted on: September 12th, 2011

The first Australian newspaper to employ a social media editor is the Herald Sun, and her name is Isabelle Oderberg, in case you didn’t know!  It’s her job to improve the newspaper’s use of social media and to help journalists boost their own social media profiles, as reported in the Australian today.  Also mentioned was Read more…

A new manifesto for PR

Posted on: May 13th, 2009

Is it just me or has PR been slammed more in the last month than in the last few years?  The industry appears to be copping it from all sides.  We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters.  He argues that the PR industry is awash with incompetent people and Read more…

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