Posts Tagged ‘Measurement & Reporting’

Evaluating event sponsors via editorial coverage

Posted on: January 25th, 2011

Big consumer events, big brands and big media appeal means big dollars invested – which also means someone standing there, at the end of the line, waving an even bigger measuring stick and demanding it be applied. So rather than having it applied to your behind in a whooping motion, here’s how you might use a measuring stick (of sorts) to evaluate event sponsors via the Read more…

AVE for measuring public relations

Posted on: October 14th, 2010

After a year-long inquiry and debate on the topic of using AVEs* to measure Public Relations ROI, the Institute of Public Relations Commission (IPR, from the USA) has concluded that there is no evidence to suggest that advertising and editorial space hold equivalent value. Most rational people already know this but it’s good the industry has taken a firm stance.  This comes Read more…

Measuring publicity results

Posted on: September 7th, 2009

When I started writing this post I thought I liked graphs a lot; probably more than most people but as I found out, not nearly as much as Craig Robinson who in the space of 10 minutes has become my personal hero.  Unlike Craig, who once audited his life into a range of magnificent pie charts, my interest has Read more…

Stellar* Analytics PR measurement and evaluation

Posted on: April 1st, 2009

You don’t know this but today is the Birthday of Stellar* Analytics; it’s officially 1 year old!  We’ve been pretty quiet about our new baby but after 12 months of getting to know it, we are ready to unleash it! Stellar* Analytics is our custom measurement, analysis and reporting tool.  It’s also a sophisticated online media centre which has Read more…

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