Posts Tagged ‘Media’

A cleanser range for all skin concerns

Posted on: May 15th, 2013

Last week we took beauty media on a sensory journey to launch a brand new cleanser range from Dr. LeWinn’s. Before heading inside the Pavilion on the Park for a nutritious breakfast, guests enjoyed four Urban Remedy detoxifying juices, inspired by the ingredients found in each of the new cleansers; Nourishing Green Pear and Aloe, Read more…

Essential reading for PR practitioners

Posted on: February 20th, 2013

With the ever changing Australian media landscape, there are numerous publications that we, as PR practitioners, should be reading in order to keep our fingers on the media pulse and track what other brands and agencies are doing in the communication space. As an account manager who moved to Sydney from London two and a Read more…

Media Moments of 2012

Posted on: December 20th, 2012

It’s hard to believe that 12 months has passed and we are hurtling towards the end of yet another year. 2012 has witnessed ground breaking events which have continued to shape the media landscape and shake the foundations of communication as we think we know it. As a team we’ve reflected on some of the Read more…

The inside scoop on working with talent

Posted on: October 23rd, 2012

Much of our work at Stellar* Concepts involves working with ‘talent’ celebrities or people with expertise in their field who act as a spokesperson or an ambassador for a client’s brand or campaign. We’ve pulled together some ‘pearls of wisdom’ about working with talent, taken from our collective experiences over the years, including working on Read more…

Australian street press: tapping into the undercurrent

Posted on: March 21st, 2012

Did you know that Australia has one of the most prolific street press industries in the world? It’s estimated that more than 400,000 copies of various street press titles hit the streets every week across Australia. Street press can be a fantastic avenue for reaching highly-engaged, niche audiences and sub-cultures, as an alternative to securing Read more…

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