Posts Tagged ‘mercedes-benz’

Mercedes-Benz brings runway style to the streets of Sydney

Posted on: August 30th, 2012

Last week saw Mercedes-Benz support the Australian fashion industry with a launch pad to directly engage consumers with the latest fashion trends at Mercedes-Benz Fashion Festival Sydney. The Stellar* Concepts team was onsite at Town Hall Sydney to manage a schedule of must-attend Mercedes-Benz events while taking in the fashion trends for spring/summer 2012. Located Read more…

Game on with Mercedes-Benz

Posted on: August 16th, 2012

One of the trends we’ve been watching carefully is gamification.  At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats.  The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into Read more…

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