Posts Tagged ‘Mumbrella’

Opportunistic marketing / pr: two recent examples

Posted on: March 8th, 2010

Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year.  If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but Read more…

A new manifesto for PR

Posted on: May 13th, 2009

Is it just me or has PR been slammed more in the last month than in the last few years?  The industry appears to be copping it from all sides.  We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters.  He argues that the PR industry is awash with incompetent people and Read more…

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