Posts Tagged ‘Pitching’

Developing media exclusives

Posted on: July 2nd, 2012

As PR professionals we enjoy being custodians of information and counselling our clients on the information we feel will best cut through to target consumers and communities. Adapting and evolving how we work with editorial media to communicate these messages is one of the most important and enjoyable parts of our job. It is no Read more…

Whose idea is it anyway?

Posted on: November 20th, 2008

There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face!  Doesn’t anybody notice this?  I feel like I’m taking crazy pills!” Crazy pills indeed.  We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear Read more…

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