Posts Tagged ‘PR industry’

Promotions for Lauren and Vanessa

Posted on: September 26th, 2014
LandV

We’re excited to share some Stellar news with you – that Lauren Emmett (pictured with Leo!) has been promoted to Account Director. We have been incredibly impressed with Lauren’s dedication, strong client relationships and campaign execution, so her promotion is more than well deserved. As Account Director, we know Lauren will capitalise on her considerable Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

PR education in Australia – what do you think about it?

Posted on: April 21st, 2011

Well?  What do you think about it? I’m asking because I’ve just read a short essay that Professor Jim Macnamara wrote for a great report called Public Relations 2011, Issues, Insights, Ideas*.  Titled PR Education – Getting the Theory-Practice Balance Right, the premise of his article is that PR students need more theory.   By theory Jim means Read more…

Evaluating event sponsors via editorial coverage

Posted on: January 25th, 2011

Big consumer events, big brands and big media appeal means big dollars invested – which also means someone standing there, at the end of the line, waving an even bigger measuring stick and demanding it be applied. So rather than having it applied to your behind in a whooping motion, here’s how you might use a measuring stick (of sorts) to evaluate event sponsors via the Read more…

AVE for measuring public relations

Posted on: October 14th, 2010

After a year-long inquiry and debate on the topic of using AVEs* to measure Public Relations ROI, the Institute of Public Relations Commission (IPR, from the USA) has concluded that there is no evidence to suggest that advertising and editorial space hold equivalent value. Most rational people already know this but it’s good the industry has taken a firm stance.  This comes Read more…

MJ’s brilliant career, B&T’s December issue

Posted on: December 11th, 2009

Marguerite Julian (or MJ as we like to call her), Stellar*’s founder and managing director, has featured in this month’s B&T magazine. As a PR person it’s quite comforting to have someone like MJ around because over the span of her career she has seen it, done it and PR’d it all! The thing is, Read more…

New knowledge for PR professionals: how much do you know?

Posted on: July 16th, 2009

“I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose” I like this quote a lot.  American tech columnist, David Pogue, said this and it’s sometimes how I feel trying to keep up with social media. Today’s PR professional needs to be on Read more…

Food bloggers & PR professionals’ meet up

Posted on: June 11th, 2009

Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online – on blogs and in twitter – for the way they have approached food bloggers. It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good.  I attribute this strife largely to a general lack of Read more…

A quick bitch about a slack pitch

Posted on: February 13th, 2009

Today something happened that made me appreciate why journalists loathe PR people who ‘slack pitch’ them.  Let me explain.  This morning I got an email from a PR person who was pitching their client to me for a possible story on the Stellar* blog. Firstly, the email was addressed to the sender with my email Read more…

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