Posts Tagged ‘PR’

Stellar Concepts to launch Sydney Harbour Marriott’s $15 transformation

Posted on: February 15th, 2017
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The team at Stellar Concepts is very excited to be working with Sydney Harbour Marriott on their $15 million transformation which will hero two new venues; Silvester’s and Three Bottle Man, as well as a refreshed Custom’s House Bar. The Circular Quay area is the centrepiece of our beautiful harbour city, home to Australia’s most Read more…

Stellar dishes up three new food clients

Posted on: July 15th, 2016
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Stellar Concepts has today announced three new clients to its food, beverage and hospitality division. A 350 seat farm-to-table style eatery in Camperdown, acre, is fast becoming the go-to dining destination for people seeking a wholesome, quality and authentic meal, following a launch strategy developed and executed by Stellar.  acre’s vision is to enrich the Read more…

Stellar adds leading Australian bed manufacturer AH Beard to portfolio

Posted on: July 6th, 2016
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  Stellar Concepts has been appointed to manage the public relations for family owned Australian bedding company AH Beard. Throughout the course of 2016 and beyond, Stellar will implement an integrated publicity and influencer outreach program in support of new product launches and build on the company’s rich history through brand profiling. Since launching in Read more…

Stellar to launch produce market for eastern suburbs

Posted on: May 25th, 2016
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Stellar Concepts has been appointed by Riversdale Group to launch Moore Park Produce Market, a new produce focused market intent on showcasing fresh, seasonal produce and handmade food sourced directly from NSW and ACT farmers. The new market will open at the Entertainment Quarter at Fox Studios on Wednesday 25th May, with top chef Matt Read more…

Stellar adds dash of flavour to Sydney’s newest food precinct

Posted on: May 25th, 2016
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Stellar Concepts has been appointed to launch Saporium, the newest addition to Sydney’s thriving design and eating hub, The Cannery Rosebery. Drawing its name from a hybrid of Sapor, meaning flavour and Emporium, meaning trading place or market, Saporium is a new urban food marketplace housed in a 4,500 square metre revived warehouse that will Read more…

H&M Partners with Stellar to Launch Beauty

Posted on: May 25th, 2016
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After a successful campaign launching its Pitt Street flagship store in 2015, fashion powerhouse H&M has engaged Stellar Concepts to support its anticipated launch into beauty. “Beauty has been a key part of our business since Stellar was founded in 1997, so to work with the brilliant team at H&M again on the launch of Read more…

Stellar to Support Women and Wildlife

Posted on: May 24th, 2016
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Stellar Concepts has added two not-for-profit organisations to its portfolio – The Royal Hospital for Women Foundation (RHWF) and WWF-Australia (World Wide Fund for Nature Australia). This year The Royal Hospital for Women is celebrating 150 years dedicated to women, with celebrations culminating at the high profile BAZAAR in Bloom event in October. Stellar’s brief is to highlight Read more…

Interning For Dummies: A student guide on how to intern like a pro

Posted on: March 17th, 2016

  This is a blog post for all of you out there that are doing what I was doing a couple of months ago; realising you’ve almost finished your communications degree at uni with not a lot to show and desperately searching for hands on experience to help you decide on your next move. Lucky Read more…

Stellar expands beauty and wellness division in 2016

Posted on: February 3rd, 2016
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The Stellar team is excited to officially welcome international beauty and wellness brand Arbonne to our stable beauty of clients. Appointed following a competitive pitch to manage the public relations for Arbonne in Australia, Stellar will work with the Arbonne marketing team to deliver a brand communications strategy that will focus on building brand awareness in Read more…

Promotions for Lauren and Vanessa

Posted on: September 26th, 2014
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We’re excited to share some Stellar news with you – that Lauren Emmett (pictured with Leo!) has been promoted to Account Director. We have been incredibly impressed with Lauren’s dedication, strong client relationships and campaign execution, so her promotion is more than well deserved. As Account Director, we know Lauren will capitalise on her considerable Read more…

Breast Cancer: Not Just an Older Woman’s Disease

Posted on: September 12th, 2014
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“Almost 800 young Australian women are diagnosed with breast cancer each year” Stellar has had a very busy, but very rewarding week. Through our work with the National Breast Cancer Foundation (NBCF) we launched two very powerful and important initiatives. We publicised the findings of Australia’s first ever report into young women and breast cancer. Read more…

10 Years in PR – 10 Things I Now Know

Posted on: September 8th, 2014
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With 10 years PR experience, I’ve learned a few things. Thanks to some great bosses, media contacts and friends, I’ve tried to distil it down to 10 key points. Hopefully they give new PRs some insight, and they might even give some old dogs a reminder. (In no particular order):   1. Read long-form The Read more…

Very Important People: The Relationship Between Celebrities, Influencers and Brands

Posted on: August 21st, 2014

    ce – leb- ri- ty   noun a famous person. synonyms: VIP, very important person, personality, name, big name, face, star   It’s often the first thing mentioned at the boardroom table of a mega bucks campaign discussion and for some, seemingly the answer to every brand’s prayers. But celebrity endorsements/talent ambassadors, call them what you will, are still Read more…

Blog post: Top 5 Tips to Have you ‘Gramming’ Like a Pro

Posted on: August 7th, 2014
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Wouldn’t it be nice to view the world through an Instagram filter? Have a Tahitian tan all year round with Lo-fi, get vintage with Valencia and make every moment a golden one with Rise. As we live in a highly visual world, it’s easy to understand why this photo-sharing and editing platform has over 200 Read more…

How to Stand Out in the Bar and Dining Resurgence

Posted on: July 30th, 2014
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I’ve been lucky enough to see my fair share of great venues, whether it be handling the PR for a restaurant, bar or nightclub; or attending an event. The question remains the same for proprietors of these venues – how can you cut through the clutter when there are just so many options? Australia has Read more…

Thinking Outside the Box

Posted on: June 20th, 2014
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While attending a Networx event last week, I was provided with some insights from a panel of industry professionals on strategising outside the box and learning how to unlock the creative potential amongst your team. Team brainstorming is an effective way to tackle a brief and to develop initial ideas. However, when your daily routine Read more…

Diary of an introvert: how to make a splash in a sea of go-getters

Posted on: October 16th, 2013
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Do you prefer one-on-one conversations to group activities? Enjoy solitude and few interruptions or prefer to express yourself in writing? Chances are, you’re an introvert. But don’t worry, there’s lots of us out there – 1 in 3 in fact. I myself am proudly introverted and navigating my way through a world of bubbly, outgoing Read more…

The antidote to ageing

Posted on: August 29th, 2013
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Stellar helped beauty media discover the antidote to ageing on Tuesday, launching three new serums from leading anti-ageing skincare brand Dr. LeWinn’s. Held at the award-winning Eau de Vie bar in Darlinghurst, the dimly lit, jazz infused speakeasy created the perfect backdrop for the Dr. LeWinn’s apothecary. Bespoke cocktails evoked the soothing, aromatic ingredients of Read more…

Stellar to Celebrate Spotlight’s 40th Birthday

Posted on: August 13th, 2013
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We’re very excited to welcome to the fold Australia’s largest fabric, craft and home interior superstore, Spotlight. Spotlight has appointed Stellar as its PR and communications agency to support the brand’s 40th birthday this September. Following a successful pitch, Stellar will deliver a comprehensive media campaign including publicity and social driven content as the superstore Read more…

Revitanail colours up the morning

Posted on: August 8th, 2013
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It was a mani-filled morning on Tuesday at Ananas Bar & Brasserie (AKA the Revitanail Nail Bar). To celebrate the launch of Revitanail’s new Triple Strength colour range, Stellar invited beauty media for an early morning manicure over a delicious breakfast spread. Revitanail Triple Strength is the latest innovation from the experts in nail care Read more…

Stellar welcomes new general manager

Posted on: July 31st, 2013

We’re excited to announce the appointment of longtime Stellarite Hayley Cole as our new general manager. The step-change will see Hayley’s remit grow to encompass business development and our day-to-day operations. Here’s what director and founder, Marguerite had to say: “Hayley’s ascension to the role of general manager signals a new fresh and vibrant stage Read more…

ghd celebrates a decade of support for NBCF

Posted on: June 13th, 2013

Yesterday we commemorated a decade long partnership between ghd and the National Breast Cancer Foundation (NBCF) with a breakfast event for 70 guests, hosted by NBCF Patron Sarah Murdoch. Held at Cafe Sydney, guests were treated to canapés on the terrace looking over Sydney Harbour before being seated for a delicious sit-down breakfast. NBCF CEO Read more…

PowerPoint doesn’t kill people, bullet (points) do – Part 2

Posted on: April 19th, 2013
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A couple of weeks ago we gave you some tips on crafting the perfect PowerPoint presentation, but the problem with that is, you’ve lost your handy crutch, you no longer have the precious bullet points you can mumble soporifically out loud to an inattentive audience. Well you don’t need them and here’s why… It Ain’t Read more…

PowerPoint doesn’t kill people, bullet (points) do – Part 1

Posted on: April 4th, 2013

PowerPoint gets a very bad rep these days but that’s generally a case of pilot error. The mistake most people make is in not being clear on exactly what it is they are producing. Yes PowerPoint can be used to make some very insightful, fact-packed and in-depth documents. But you’re not giving a document, you’re Read more…

Essential reading for PR practitioners

Posted on: February 20th, 2013

With the ever changing Australian media landscape, there are numerous publications that we, as PR practitioners, should be reading in order to keep our fingers on the media pulse and track what other brands and agencies are doing in the communication space. As an account manager who moved to Sydney from London two and a Read more…

Marketing predictions for 2013

Posted on: December 12th, 2012

A couple of weeks ago we attended the Networx 2013 marketing trends panel discussion to get the low down on what might be big next year in the world of marketing. The main take outs were that technology and social media will continue to evolve and  heavily influence our work with new channels creating even Read more…

Fifteen stellar years at Stellar* Concepts

Posted on: November 23rd, 2012

A lot has changed since 1997 – the year that  Stellar* Concepts tentatively set up in an office with a couple of clients (Belinda Seper and The River Cafe) and two staff – myself and Sophia Kevin. That year the media mourned the passing of Gianni Versace, Princess Di and Mother Teresa. Steve Jobs returned Read more…

The inside scoop on working with talent

Posted on: October 23rd, 2012

Much of our work at Stellar* Concepts involves working with ‘talent’ celebrities or people with expertise in their field who act as a spokesperson or an ambassador for a client’s brand or campaign. We’ve pulled together some ‘pearls of wisdom’ about working with talent, taken from our collective experiences over the years, including working on Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

Developing media exclusives

Posted on: July 2nd, 2012

As PR professionals we enjoy being custodians of information and counselling our clients on the information we feel will best cut through to target consumers and communities. Adapting and evolving how we work with editorial media to communicate these messages is one of the most important and enjoyable parts of our job. It is no Read more…

10 tips for clients to empower their PR agency to get the best results possible

Posted on: June 15th, 2012

Have you ever wondered how you, as a client, can empower your PR agency to get the best results possible? There’s a common adage – why invest money in purchasing a new car and then neglect to pay for petrol or take it for a regular service? These ten tips are designed to help clients Read more…

Selecting and using key messages in PR campaigns

Posted on: March 28th, 2012

In PR, key messages are used to communicate to the media the core points, benefits or aspects of a brand or product. They are the main aspects of the story you’re trying to tell about your brand and they are used in press releases, pitches and in conversations with journalists. When setting key messages, remember Read more…

12 essential PR books

Posted on: December 22nd, 2011

Forget fiction, nonfiction is where it’s at.  If you’re a PR person, these books are for you.  Some are old thoroughbreds and some are shiny new ponies.  I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year. If you haven’t Read more…

Top tips for sponsorships

Posted on: May 23rd, 2011

Agreeing to a sponsorship deal is like getting married in some regards.  The two parties involved need to have a natural affinity for one another and a certain ‘fit’, they need shared values and objectives, a sense of ‘the team’, good communication, willingness to work on the relationship and solid trust and understanding if things Read more…

We are loving this website

Posted on: May 18th, 2011

Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness.  It’s from the States but relevant in any market. Check it out. share

Tips on blogger outreach by Lady Melbourne

Posted on: March 16th, 2011
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This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers.  Check it out. share

A Stellar* wrap up of 2010

Posted on: December 21st, 2010

What a year!  It has been a cracker and in our last blog post for 2010 we’re looking back at highlights from some of the great projects, campaigns, brands and events we worked feverishly on this year.  Click below to view.  Enjoy! share

PR / blogger meet up… fashion and beauty focus

Posted on: October 6th, 2010

We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers.   This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the Read more…

MJ’s brilliant career, B&T’s December issue

Posted on: December 11th, 2009

Marguerite Julian (or MJ as we like to call her), Stellar*’s founder and managing director, has featured in this month’s B&T magazine. As a PR person it’s quite comforting to have someone like MJ around because over the span of her career she has seen it, done it and PR’d it all! The thing is, Read more…

What we did to win a Beauty Directory ‘Star Award’

Posted on: December 7th, 2009

  We’ve been basking in the shiny golden rays of PR glory for the past couple of weeks because at the recent Beauty Directory Star Awards, Stellar* won the Luxe Category for Best PR Campaign.   We graciously accepted this starry award for our work with ghd at this year’s Rosemount Australian Fashion Week (RAFW). Read more…

Regional press – the (sometimes) forgotten hero

Posted on: August 20th, 2009

It’s not wise to have a narrow view of the media (or anything for that matter!). While glossy magazines and metro newspapers are big alluring publicity targets, they’re not the be all and end all. So give some thorough consideration to the unsung hero that is regional press. As Rural Press states on its website: Read more…

New knowledge for PR professionals: how much do you know?

Posted on: July 16th, 2009

“I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose” I like this quote a lot.  American tech columnist, David Pogue, said this and it’s sometimes how I feel trying to keep up with social media. Today’s PR professional needs to be on Read more…

A new manifesto for PR

Posted on: May 13th, 2009

Is it just me or has PR been slammed more in the last month than in the last few years?  The industry appears to be copping it from all sides.  We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters.  He argues that the PR industry is awash with incompetent people and Read more…

Your news, your publicity, your side of the story, in full and unedited

Posted on: April 9th, 2009

In the words of Freddy Mercury: “Is this the real life?  Is this just fantasy?” The title of this post is a PR ‘fantasy made reality’ by the intro of a website called The FULL STORY.  And not just for PR but for any business; we’d all like our news published our way. One of the best Read more…

Stellar* Analytics PR measurement and evaluation

Posted on: April 1st, 2009

You don’t know this but today is the Birthday of Stellar* Analytics; it’s officially 1 year old!  We’ve been pretty quiet about our new baby but after 12 months of getting to know it, we are ready to unleash it! Stellar* Analytics is our custom measurement, analysis and reporting tool.  It’s also a sophisticated online media centre which has Read more…

What is a consumption cocktail?

Posted on: March 23rd, 2009

Is Monday too soon to be thinking about cocktails?  I say no.  This is PR and of course, all we crazy PR hedonists do is booze up.  So as I poured my first Hendrick’s cocktail of the week (respectfully 1 minute after 12 noon), an interesting article by Fi Bendall caught my eye.  It describes, among other really interesting points, the media consumption of her Gen Y teenage Read more…

Part 2: How to work with a PR agency

Posted on: February 6th, 2009

Here’s part two of our post on how to work with a PR agency (part one here if you need it).  These tips can make the difference between having an excellent experience or one you’d rather forget. Integration PR works best when fully integrated with your business and the rest of your marketing mix. Ensure that your Read more…

The best complaint letter ever

Posted on: January 28th, 2009

Having returned from Japan yesterday the memory of aeroplane food is clear in my mind (see some fine examples here to refresh your memory). After coming across Oliver Beale’s letter to Richard Branson today about the “culinary journey of hell” he was put through on his flight I was grateful that I didn’t fly Virgin (however I’d Read more…

Part 1: How to work with a PR agency

Posted on: January 27th, 2009

Now you have gone through the selection process and picked your agency, you need to figure out how to work together to ensure the best results for you and your brand.  Think of your agency as your best friend to get the best you can out of the relationship. Here is the first set of Read more…

How to choose a PR agency

Posted on: January 13th, 2009

Public Relations is unfortunately still one of those professions that I find myself constantly having to explain to people at dinner parties, in taxis, to my grandma (I have tried many times to no avail!).  So if you are a PR virgin and looking for an agency, what should you really be looking for?  If Read more…

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