Posts Tagged ‘public relations’

H&M Partners with Stellar to Launch Beauty

Posted on: May 25th, 2016
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After a successful campaign launching its Pitt Street flagship store in 2015, fashion powerhouse H&M has engaged Stellar Concepts to support its anticipated launch into beauty. “Beauty has been a key part of our business since Stellar was founded in 1997, so to work with the brilliant team at H&M again on the launch of Read more…

Interning For Dummies: A student guide on how to intern like a pro

Posted on: March 17th, 2016

  This is a blog post for all of you out there that are doing what I was doing a couple of months ago; realising you’ve almost finished your communications degree at uni with not a lot to show and desperately searching for hands on experience to help you decide on your next move. Lucky Read more…

Stellar expands beauty and wellness division in 2016

Posted on: February 3rd, 2016
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The Stellar team is excited to officially welcome international beauty and wellness brand Arbonne to our stable beauty of clients. Appointed following a competitive pitch to manage the public relations for Arbonne in Australia, Stellar will work with the Arbonne marketing team to deliver a brand communications strategy that will focus on building brand awareness in Read more…

10 Years in PR – 10 Things I Now Know

Posted on: September 8th, 2014
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www.pria.com.au

With 10 years PR experience, I’ve learned a few things. Thanks to some great bosses, media contacts and friends, I’ve tried to distil it down to 10 key points. Hopefully they give new PRs some insight, and they might even give some old dogs a reminder. (In no particular order):   1. Read long-form The Read more…

Diary of an introvert: how to make a splash in a sea of go-getters

Posted on: October 16th, 2013
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Do you prefer one-on-one conversations to group activities? Enjoy solitude and few interruptions or prefer to express yourself in writing? Chances are, you’re an introvert. But don’t worry, there’s lots of us out there – 1 in 3 in fact. I myself am proudly introverted and navigating my way through a world of bubbly, outgoing Read more…

Stellar welcomes new general manager

Posted on: July 31st, 2013

We’re excited to announce the appointment of longtime Stellarite Hayley Cole as our new general manager. The step-change will see Hayley’s remit grow to encompass business development and our day-to-day operations. Here’s what director and founder, Marguerite had to say: “Hayley’s ascension to the role of general manager signals a new fresh and vibrant stage Read more…

PowerPoint doesn’t kill people, bullet (points) do – Part 2

Posted on: April 19th, 2013
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A couple of weeks ago we gave you some tips on crafting the perfect PowerPoint presentation, but the problem with that is, you’ve lost your handy crutch, you no longer have the precious bullet points you can mumble soporifically out loud to an inattentive audience. Well you don’t need them and here’s why… It Ain’t Read more…

The inside scoop on working with talent

Posted on: October 23rd, 2012

Much of our work at Stellar* Concepts involves working with ‘talent’ celebrities or people with expertise in their field who act as a spokesperson or an ambassador for a client’s brand or campaign. We’ve pulled together some ‘pearls of wisdom’ about working with talent, taken from our collective experiences over the years, including working on Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

10 tips for clients to empower their PR agency to get the best results possible

Posted on: June 15th, 2012

Have you ever wondered how you, as a client, can empower your PR agency to get the best results possible? There’s a common adage – why invest money in purchasing a new car and then neglect to pay for petrol or take it for a regular service? These ten tips are designed to help clients Read more…

Selecting and using key messages in PR campaigns

Posted on: March 28th, 2012

In PR, key messages are used to communicate to the media the core points, benefits or aspects of a brand or product. They are the main aspects of the story you’re trying to tell about your brand and they are used in press releases, pitches and in conversations with journalists. When setting key messages, remember Read more…

Top tips for sponsorships

Posted on: May 23rd, 2011

Agreeing to a sponsorship deal is like getting married in some regards.  The two parties involved need to have a natural affinity for one another and a certain ‘fit’, they need shared values and objectives, a sense of ‘the team’, good communication, willingness to work on the relationship and solid trust and understanding if things Read more…

We are loving this website

Posted on: May 18th, 2011

Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness.  It’s from the States but relevant in any market. Check it out. share

PR education in Australia – what do you think about it?

Posted on: April 21st, 2011

Well?  What do you think about it? I’m asking because I’ve just read a short essay that Professor Jim Macnamara wrote for a great report called Public Relations 2011, Issues, Insights, Ideas*.  Titled PR Education – Getting the Theory-Practice Balance Right, the premise of his article is that PR students need more theory.   By theory Jim means Read more…

Tips on blogger outreach by Lady Melbourne

Posted on: March 16th, 2011
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This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers.  Check it out. share

100 things to watch in 2011

Posted on: January 7th, 2011
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The beginning of any new year is an optimistic time.  Most of us are pondering what the new year will hold for us – what we’ll be doing, thinking, loving and perhaps loathing.  Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation Read more…

A Stellar* wrap up of 2010

Posted on: December 21st, 2010

What a year!  It has been a cracker and in our last blog post for 2010 we’re looking back at highlights from some of the great projects, campaigns, brands and events we worked feverishly on this year.  Click below to view.  Enjoy! share

Fashion and beauty blogger relations

Posted on: November 1st, 2010

Last week 130 PR people, brands, and bloggers gathered at Establishment in Sydney for a ‘meet up‘ hosted by Stellar* Concepts in partnership with iBlogFashion & Beauty.  The aim of the night was for PRs to gain a better understanding of fashion and beauty bloggers and to encourage dialogue between the two.  On the agenda Read more…

AVE for measuring public relations

Posted on: October 14th, 2010

After a year-long inquiry and debate on the topic of using AVEs* to measure Public Relations ROI, the Institute of Public Relations Commission (IPR, from the USA) has concluded that there is no evidence to suggest that advertising and editorial space hold equivalent value. Most rational people already know this but it’s good the industry has taken a firm stance.  This comes Read more…

PR / blogger meet up… fashion and beauty focus

Posted on: October 6th, 2010

We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers.   This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the Read more…

Interview with food blogger Helen Yee from Grab Your Fork (Part 2)

Posted on: July 30th, 2010

Following on from yesterday’s post on food bloggers and PR people, today Helen shares her insights about her blogging journey and the food blogger community. RC/ How has blogging changed for you in the past year? HY/ I find myself busier than ever, especially as my site, Grab Your Fork, has opened up a range of Read more…

Interview with food blogger Helen Yee from Grab Your Fork (Part 1)

Posted on: July 29th, 2010

It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post.  A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update Read more…

New Stellar* clients

Posted on: May 31st, 2010
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We’re almost half way through 2010 so we thought we’d pause and give you a quick update on some new client wins as we’ve recently welcomed a number of news brands into the fold, including: Valeant Pharmaceuticals and their brands Dr.LeWinn’s, Revitanail, Juice Beauty and Juice Organics IGA, the dynamic group of independently owned supermarkets SapientNitro, the Read more…

Opportunistic marketing / pr: two recent examples

Posted on: March 8th, 2010

Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year.  If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but Read more…

The big fat blogosphere…start here

Posted on: January 21st, 2010

If there’s one good habit to develop early in 2010, it’s the habit of exploring and engaging with the blogosphere – but where to start? That’s the question. Lucky for us, people (with a penchant for laborious tasks) like to rank bloggers on lists, which is great if you’d like a short cut to the Read more…

MJ’s brilliant career, B&T’s December issue

Posted on: December 11th, 2009

Marguerite Julian (or MJ as we like to call her), Stellar*’s founder and managing director, has featured in this month’s B&T magazine. As a PR person it’s quite comforting to have someone like MJ around because over the span of her career she has seen it, done it and PR’d it all! The thing is, Read more…

Measuring publicity results

Posted on: September 7th, 2009

When I started writing this post I thought I liked graphs a lot; probably more than most people but as I found out, not nearly as much as Craig Robinson who in the space of 10 minutes has become my personal hero.  Unlike Craig, who once audited his life into a range of magnificent pie charts, my interest has Read more…

Memoirs from an exhibitionist – tips on exhibiting at shows (Part 2)

Posted on: August 31st, 2009

Following on from last week’s post, we have part 2 of our top tips for exhibiting at shows. Manual Read the exhibitor manual in detail – it’s your bible! This will contain all of the info you need to know for the show including bump in/bump out times and details, delivery details, permits, health and Read more…

Memoirs from an exhibitionist – tips on exhibiting at shows (Part 1)

Posted on: August 26th, 2009

Today, I proudly call myself an exhibitionist. I believe this is a fair title after working on projects for the Good Food & Wine Shows in Melbourne and Sydney and the Food Show in Auckland – in addition to attending several shows a year as a spectator. So whilst I am fresh off the back Read more…

15 tips for blogger relations

Posted on: July 10th, 2009

On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos.  At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. Read more…

Food bloggers & PR professionals’ meet up

Posted on: June 11th, 2009

Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online – on blogs and in twitter – for the way they have approached food bloggers. It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good.  I attribute this strife largely to a general lack of Read more…

Rats and the rumour mill

Posted on: December 11th, 2008

I’ve never been fond of vermin; dirty, shifty little things they are.  Somewhere in Sydney there is a rat spreading a rumour about our client, Justin Hemmes from Merivale.  If you have any information, please call 1800-rat or leave a comment.   Posted by Renee Creer share

PR without borders

Posted on: December 4th, 2008

Here are some things you might not know about us relating to space and time because we’re not just Stellar* in Surry Hills; we’re Stellar* all over the world. We work both nationally and internationally. Our clients are based in all states of Australia, in major capital cities and small country towns (shout out to Brown Read more…

The best PR agency in the known universe

Posted on: November 7th, 2008

We’re in the business of blowing other people’s horns.  We’ve become so accustomed to this role we often forget to blow our own.  However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication.  If people Read more…

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