Posts Tagged ‘Publicity’

Stellar dishes up three new food clients

Posted on: July 15th, 2016
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Stellar Concepts has today announced three new clients to its food, beverage and hospitality division. A 350 seat farm-to-table style eatery in Camperdown, acre, is fast becoming the go-to dining destination for people seeking a wholesome, quality and authentic meal, following a launch strategy developed and executed by Stellar.  acre’s vision is to enrich the Read more…

Stellar adds leading Australian bed manufacturer AH Beard to portfolio

Posted on: July 6th, 2016
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  Stellar Concepts has been appointed to manage the public relations for family owned Australian bedding company AH Beard. Throughout the course of 2016 and beyond, Stellar will implement an integrated publicity and influencer outreach program in support of new product launches and build on the company’s rich history through brand profiling. Since launching in Read more…

Stellar to launch produce market for eastern suburbs

Posted on: May 25th, 2016
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Stellar Concepts has been appointed by Riversdale Group to launch Moore Park Produce Market, a new produce focused market intent on showcasing fresh, seasonal produce and handmade food sourced directly from NSW and ACT farmers. The new market will open at the Entertainment Quarter at Fox Studios on Wednesday 25th May, with top chef Matt Read more…

Stellar adds dash of flavour to Sydney’s newest food precinct

Posted on: May 25th, 2016
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Stellar Concepts has been appointed to launch Saporium, the newest addition to Sydney’s thriving design and eating hub, The Cannery Rosebery. Drawing its name from a hybrid of Sapor, meaning flavour and Emporium, meaning trading place or market, Saporium is a new urban food marketplace housed in a 4,500 square metre revived warehouse that will Read more…

H&M Partners with Stellar to Launch Beauty

Posted on: May 25th, 2016
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After a successful campaign launching its Pitt Street flagship store in 2015, fashion powerhouse H&M has engaged Stellar Concepts to support its anticipated launch into beauty. “Beauty has been a key part of our business since Stellar was founded in 1997, so to work with the brilliant team at H&M again on the launch of Read more…

Stellar to Support Women and Wildlife

Posted on: May 24th, 2016
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Stellar Concepts has added two not-for-profit organisations to its portfolio – The Royal Hospital for Women Foundation (RHWF) and WWF-Australia (World Wide Fund for Nature Australia). This year The Royal Hospital for Women is celebrating 150 years dedicated to women, with celebrations culminating at the high profile BAZAAR in Bloom event in October. Stellar’s brief is to highlight Read more…

The inside scoop on working with talent

Posted on: October 23rd, 2012

Much of our work at Stellar* Concepts involves working with ‘talent’ celebrities or people with expertise in their field who act as a spokesperson or an ambassador for a client’s brand or campaign. We’ve pulled together some ‘pearls of wisdom’ about working with talent, taken from our collective experiences over the years, including working on Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

Australian street press: tapping into the undercurrent

Posted on: March 21st, 2012

Did you know that Australia has one of the most prolific street press industries in the world? It’s estimated that more than 400,000 copies of various street press titles hit the streets every week across Australia. Street press can be a fantastic avenue for reaching highly-engaged, niche audiences and sub-cultures, as an alternative to securing Read more…

Photography tips for the social pages

Posted on: December 8th, 2011

As a lifestyle PR agency, we do lots of events and one of the objectives might be achieving coverage in the social pages.  This coverage is predominately photography driven and each media outlet has their own style and requirements.  Here are some insights into social photography. 1/ What are the main social pages (Sydney based)? Read more…

We are loving this website

Posted on: May 18th, 2011

Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness.  It’s from the States but relevant in any market. Check it out. share

Opportunistic marketing / pr: two recent examples

Posted on: March 8th, 2010

Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year.  If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but Read more…

What we did to win a Beauty Directory ‘Star Award’

Posted on: December 7th, 2009

  We’ve been basking in the shiny golden rays of PR glory for the past couple of weeks because at the recent Beauty Directory Star Awards, Stellar* won the Luxe Category for Best PR Campaign.   We graciously accepted this starry award for our work with ghd at this year’s Rosemount Australian Fashion Week (RAFW). Read more…

Measuring publicity results

Posted on: September 7th, 2009

When I started writing this post I thought I liked graphs a lot; probably more than most people but as I found out, not nearly as much as Craig Robinson who in the space of 10 minutes has become my personal hero.  Unlike Craig, who once audited his life into a range of magnificent pie charts, my interest has Read more…

Regional press – the (sometimes) forgotten hero

Posted on: August 20th, 2009

It’s not wise to have a narrow view of the media (or anything for that matter!). While glossy magazines and metro newspapers are big alluring publicity targets, they’re not the be all and end all. So give some thorough consideration to the unsung hero that is regional press. As Rural Press states on its website: Read more…

A new manifesto for PR

Posted on: May 13th, 2009

Is it just me or has PR been slammed more in the last month than in the last few years?  The industry appears to be copping it from all sides.  We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters.  He argues that the PR industry is awash with incompetent people and Read more…

Your news, your publicity, your side of the story, in full and unedited

Posted on: April 9th, 2009

In the words of Freddy Mercury: “Is this the real life?  Is this just fantasy?” The title of this post is a PR ‘fantasy made reality’ by the intro of a website called The FULL STORY.  And not just for PR but for any business; we’d all like our news published our way. One of the best Read more…

Stellar* Analytics PR measurement and evaluation

Posted on: April 1st, 2009

You don’t know this but today is the Birthday of Stellar* Analytics; it’s officially 1 year old!  We’ve been pretty quiet about our new baby but after 12 months of getting to know it, we are ready to unleash it! Stellar* Analytics is our custom measurement, analysis and reporting tool.  It’s also a sophisticated online media centre which has Read more…

A quick bitch about a slack pitch

Posted on: February 13th, 2009

Today something happened that made me appreciate why journalists loathe PR people who ‘slack pitch’ them.  Let me explain.  This morning I got an email from a PR person who was pitching their client to me for a possible story on the Stellar* blog. Firstly, the email was addressed to the sender with my email Read more…

Rats and the rumour mill

Posted on: December 11th, 2008

I’ve never been fond of vermin; dirty, shifty little things they are.  Somewhere in Sydney there is a rat spreading a rumour about our client, Justin Hemmes from Merivale.  If you have any information, please call 1800-rat or leave a comment.   Posted by Renee Creer share

The best PR agency in the known universe

Posted on: November 7th, 2008

We’re in the business of blowing other people’s horns.  We’ve become so accustomed to this role we often forget to blow our own.  However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication.  If people Read more…

Part 2: How to get coverage in the social pages

Posted on: October 31st, 2008

Here’s part 2 of our tips on getting your event in the social pages: 5. Hold your event later in the week when the social pages are being prepared and when people can feel a weekend coming on. If you hold your event on Friday or Saturday night don’t expect social coverage (see point 8). Read more…

Part 1: How to get coverage in the social pages

Posted on: October 27th, 2008

I love a party. The best party I ever went to was a wake. Let’s just say if it was the subject of a joke it would start something like this: “Fourteen people and a blow-up dolphin are in a spa…” but that’s a story for another time because I would like to keep my Read more…

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