Posts Tagged ‘Social Media’

Captivating Millennial Audiences with Snapchat

Posted on: March 31st, 2016
Geofilters

With over 100 million daily users Snapchat is the third most used social app, after Facebook and Instagram, yet it is still uncharted waters for most. Snapchat can be intimidating; it gives brands an opportunity to have a live conversation with its millennial fans but unlike some channels the audience is in control. The ability Read more…

10 Years in PR – 10 Things I Now Know

Posted on: September 8th, 2014
Image Credit: 
www.pria.com.au

With 10 years PR experience, I’ve learned a few things. Thanks to some great bosses, media contacts and friends, I’ve tried to distil it down to 10 key points. Hopefully they give new PRs some insight, and they might even give some old dogs a reminder. (In no particular order):   1. Read long-form The Read more…

Very Important People: The Relationship Between Celebrities, Influencers and Brands

Posted on: August 21st, 2014

    ce – leb- ri- ty   noun a famous person. synonyms: VIP, very important person, personality, name, big name, face, star   It’s often the first thing mentioned at the boardroom table of a mega bucks campaign discussion and for some, seemingly the answer to every brand’s prayers. But celebrity endorsements/talent ambassadors, call them what you will, are still Read more…

Blog post: Top 5 Tips to Have you ‘Gramming’ Like a Pro

Posted on: August 7th, 2014
Cameras

Wouldn’t it be nice to view the world through an Instagram filter? Have a Tahitian tan all year round with Lo-fi, get vintage with Valencia and make every moment a golden one with Rise. As we live in a highly visual world, it’s easy to understand why this photo-sharing and editing platform has over 200 Read more…

How to Stand Out in the Bar and Dining Resurgence

Posted on: July 30th, 2014
Cafe Sydney

I’ve been lucky enough to see my fair share of great venues, whether it be handling the PR for a restaurant, bar or nightclub; or attending an event. The question remains the same for proprietors of these venues – how can you cut through the clutter when there are just so many options? Australia has Read more…

What’s in a LIKE? The future of the four letter word that changed the world

Posted on: May 29th, 2013

It’s as simple as one click of the mouse. It signals our approval and connects us with the things we care about, and it’s something I use every day. I like that picture of your holiday, I like that article about the new Game of Thrones season, and I even like that funny video of Read more…

Media Moments of 2012

Posted on: December 20th, 2012

It’s hard to believe that 12 months has passed and we are hurtling towards the end of yet another year. 2012 has witnessed ground breaking events which have continued to shape the media landscape and shake the foundations of communication as we think we know it. As a team we’ve reflected on some of the Read more…

Marketing predictions for 2013

Posted on: December 12th, 2012

A couple of weeks ago we attended the Networx 2013 marketing trends panel discussion to get the low down on what might be big next year in the world of marketing. The main take outs were that technology and social media will continue to evolve and  heavily influence our work with new channels creating even Read more…

New guidelines for brands on Facebook

Posted on: November 29th, 2012

A few months ago industry watchdog the Advertising Standards Bureau ruled that brands need to take responsibility for comments made on their Facebook pages. Alina Bain, acting CEO of the Australian  Association of National Advertisers commented at the time that  there was essentially a duty of care that all brand owners and advertisers accepted to Read more…

Social media and the art of listening

Posted on: November 14th, 2012

By now, most companies have received the memo; social media is valuable. But while brands are making the mad dash for their piece of the digital pie, it seems that some are still missing the point. One important step that is often left out is the simple act of listening. Someone famous once said: ‘Learn Read more…

Game on with Mercedes-Benz

Posted on: August 16th, 2012

One of the trends we’ve been watching carefully is gamification.  At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats.  The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into Read more…

Pinterest vs. Instagram

Posted on: July 18th, 2012

Hailed as the rising stars of social media, Pinterest and Instagram are the talk of the town (or rather, web). With phenomenal traffic and engagement stats, it’s no wonder marketers want a piece of the action. But in the battle of Pinterest vs. Instagram, how do you weigh up the benefits for your brand? First, Read more…

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

Book Review: Unmarketing by Scott Stratten

Posted on: April 20th, 2012
timthumb

Remember our 12 Essential PR Books post from December? Where we included books on the Stellar* reading list for 2012? One of those books was Unmarketing by Scott Stratten.  It’s a good book if you’re new to social media (not so great if you’re more advanced) and the author provides an up-beat and casual narrative Read more…

2012 marketing trends and predictions

Posted on: February 3rd, 2012

It’s the time of year when everyone is talking about what will be big in 2012.  By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday  night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel Read more…

An argument for organic Facebook growth

Posted on: January 24th, 2012

Organically growing a Facebook community can be a hard slog, unless your brand is iconic or has a cult-like status (Coca-Cola), or unless it’s just really awesome and lots of people want to find it and like it (Bubble O’Bill). Many brands feel like they must have thousands (even millions) of likes / fans to Read more…

Social media growth in Australia 2011

Posted on: January 12th, 2012

We came across this little gem from Social Media News that shows the growth of each major social network in Australia over 2011 (click to enlarge).  In fact, Social Media News is also a great resource for monthly Australian social media statistics.  Check them out. Here are some key stats: Facebook growth and engagement continues Read more…

Why do people share content online?

Posted on: October 31st, 2011
Trick or Treat.jpg

Did this image appear in your Facebook newsfeed on the weekend?  Timothy Straub, a regular guy from Wisconsin, US,  shared this on Facebook and thanks to his small network of friends and family (and his open privacy settings) the photo is making its way around the world.  It has already been shared over 18,400+ times and counting. Timothy is now Read more…

Social media for journalists – resources and guides

Posted on: September 12th, 2011

The first Australian newspaper to employ a social media editor is the Herald Sun, and her name is Isabelle Oderberg, in case you didn’t know!  It’s her job to improve the newspaper’s use of social media and to help journalists boost their own social media profiles, as reported in the Australian today.  Also mentioned was Read more…

Social media map

Posted on: August 16th, 2011

It’s not easy navigating through the social media landscape.  It’s a big, busy place, much like the Tokyo subway. To help with general way-finding, the awesome folks at Overdrive Interactive in the States have just released this little gem.  It’s a succinct, high-level look at the main social media tools and websites and where they Read more…

Creating content that’s worth sharing

Posted on: July 7th, 2011

To some people this is just an ad, but to me it’s more – it’s a great piece of content. So compelling is this piece of content that I legitimately considered the offer. I found myself saying, “This would actually kill two birds with one stone and you know what, a bit of hard work Read more…

We are loving this website

Posted on: May 18th, 2011

Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness.  It’s from the States but relevant in any market. Check it out. share

YouTube statistics 2011

Posted on: March 30th, 2011

One thing that the explosion of social media has given us is a remarkable array of mind-bending statistics, such as… “More content is uploaded to YouTube in a 60 day period than the 3 major US TV networks created in 60 years” or what about “If Facebook were a country it would be the 3rd largest Read more…

PR / blogger meet up… fashion and beauty focus

Posted on: October 6th, 2010

We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers.   This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the Read more…

Sydney Social Media Day – it’s a day for islands

Posted on: June 29th, 2010

It’s tough being an island – all alone and conspicuous.  There are many social media islands out there in companies.  These people have been tasked with “getting some social media going”; they’re doing what no employee has done before; and what’s more, it doesn’t even look like real work. If you feel like a social media island at your Read more…

Breakfast with Facebook’s Paul Borrud

Posted on: June 10th, 2010

“We’re in the business of advertising” Somewhere along the way I forgot this fact about Facebook but Paul Borrud, Facebook’s Australasia boss man, reminded me last week at a breakfast conference.  And it’s a lucrative business, one that will make Facebook $605 million this year according to a report by eMarketer, as described by Brian Solis. During Read more…

Changes to Facebook – a brand perspective

Posted on: April 23rd, 2010

Facebook is loving change right now. Every time I log on they’ve gone and tweaked something.  These changes are due to the release of a new version of F8, their development platform.  The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more Read more…

9 great web tools

Posted on: April 9th, 2010

Most of these tools I learnt about while attending a social media conference called ConnectNow this week; a couple I’ve been saving for a post like this. What’s one handy web tool you use at work? 1. Spark A mapping tool that uses GoogleMaps technology to create, define, and manage collections of geographically located data sets. Once a collection Read more…

The big fat blogosphere…start here

Posted on: January 21st, 2010

If there’s one good habit to develop early in 2010, it’s the habit of exploring and engaging with the blogosphere – but where to start? That’s the question. Lucky for us, people (with a penchant for laborious tasks) like to rank bloggers on lists, which is great if you’d like a short cut to the Read more…

What we did to win a Beauty Directory ‘Star Award’

Posted on: December 7th, 2009

  We’ve been basking in the shiny golden rays of PR glory for the past couple of weeks because at the recent Beauty Directory Star Awards, Stellar* won the Luxe Category for Best PR Campaign.   We graciously accepted this starry award for our work with ghd at this year’s Rosemount Australian Fashion Week (RAFW). Read more…

Hammer time @ the Social Media Club

Posted on: November 11th, 2009

When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur.  At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Read more…

New knowledge for PR professionals: how much do you know?

Posted on: July 16th, 2009

“I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose” I like this quote a lot.  American tech columnist, David Pogue, said this and it’s sometimes how I feel trying to keep up with social media. Today’s PR professional needs to be on Read more…

15 tips for blogger relations

Posted on: July 10th, 2009

On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos.  At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. Read more…

Making money from viral videos: behind Beached Whale

Posted on: March 12th, 2009

I attended a New Media Conference last week.  By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea.  Controversity, Read more…

Social media and the evolution of the PR industry

Posted on: November 28th, 2008

“Change is the only constant” The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up! In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times. The evolution of technology and Read more…

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