Posts Tagged ‘Sponsorship’

Celebrity Ambassadors: A worthwhile investment or a whole lot of hype?

Posted on: July 12th, 2012

When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we live in a celebrity fuelled culture where many can’t get enough of Kim Kardashian and her latest relationship or Lara Read more…

Top tips for sponsorships

Posted on: May 23rd, 2011

Agreeing to a sponsorship deal is like getting married in some regards.  The two parties involved need to have a natural affinity for one another and a certain ‘fit’, they need shared values and objectives, a sense of ‘the team’, good communication, willingness to work on the relationship and solid trust and understanding if things Read more…

Evaluating event sponsors via editorial coverage

Posted on: January 25th, 2011

Big consumer events, big brands and big media appeal means big dollars invested – which also means someone standing there, at the end of the line, waving an even bigger measuring stick and demanding it be applied. So rather than having it applied to your behind in a whooping motion, here’s how you might use a measuring stick (of sorts) to evaluate event sponsors via the Read more…

What we did to win a Beauty Directory ‘Star Award’

Posted on: December 7th, 2009

  We’ve been basking in the shiny golden rays of PR glory for the past couple of weeks because at the recent Beauty Directory Star Awards, Stellar* won the Luxe Category for Best PR Campaign.   We graciously accepted this starry award for our work with ghd at this year’s Rosemount Australian Fashion Week (RAFW). Read more…

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