A couple of weeks ago we attended the Networx 2013 marketing trends panel discussion to get the low down on what might be big next year in the world of marketing. The main take outs were that technology and social media will continue to evolve and heavily influence our work with new channels creating even Read more…
One of the trends we’ve been watching carefully is gamification. At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats. The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into Read more…
Hailed as the rising stars of social media, Pinterest and Instagram are the talk of the town (or rather, web). With phenomenal traffic and engagement stats, it’s no wonder marketers want a piece of the action. But in the battle of Pinterest vs. Instagram, how do you weigh up the benefits for your brand? First, Read more…
It’s the time of year when everyone is talking about what will be big in 2012. By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel Read more…
It’s not easy navigating through the social media landscape. It’s a big, busy place, much like the Tokyo subway. To help with general way-finding, the awesome folks at Overdrive Interactive in the States have just released this little gem. It’s a succinct, high-level look at the main social media tools and websites and where they Read more…
Facebook is loving change right now. Every time I log on they’ve gone and tweaked something. These changes are due to the release of a new version of F8, their development platform. The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more Read more…
Most of these tools I learnt about while attending a social media conference called ConnectNow this week; a couple I’ve been saving for a post like this. What’s one handy web tool you use at work? 1. Spark A mapping tool that uses GoogleMaps technology to create, define, and manage collections of geographically located data sets. Once a collection Read more…
I have been trying to think of a clever intro for this post for about five minutes but the only words that come to me are: radical technology.
“Change is the only constant” The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up! In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times. The evolution of technology and Read more…
This clip blew my mind. Not just because of the freaky awesome technology or the fact that the demo, by coincidence, combined my two greatest passions (snowboarding and wine), but because it provides a window into the exciting future of customisation and user driven experiences. If that means nothing to you, perhaps check out some trend reports at Read more…
October 11, 2016
July 15, 2016 Tags: food, hospitality, new business, PR, pub, Publicity, restaurant, tabasco.
July 7, 2016 Tags: AH Beard, Arianna Huffington, leadership, sleep.
