Posts Tagged ‘Technology’

Marketing predictions for 2013

Posted on: December 12th, 2012

A couple of weeks ago we attended the Networx 2013 marketing trends panel discussion to get the low down on what might be big next year in the world of marketing. The main take outs were that technology and social media will continue to evolve and  heavily influence our work with new channels creating even Read more…

Game on with Mercedes-Benz

Posted on: August 16th, 2012

One of the trends we’ve been watching carefully is gamification.  At ad:tech both this year and last, gaming was identified as one of the most important and powerful engagement opportunities available to brands with mind-boggling user growth stats.  The user trends skew heavily to men but we are increasingly seeing female skewed brands moving into Read more…

Pinterest vs. Instagram

Posted on: July 18th, 2012

Hailed as the rising stars of social media, Pinterest and Instagram are the talk of the town (or rather, web). With phenomenal traffic and engagement stats, it’s no wonder marketers want a piece of the action. But in the battle of Pinterest vs. Instagram, how do you weigh up the benefits for your brand? First, Read more…

2012 marketing trends and predictions

Posted on: February 3rd, 2012

It’s the time of year when everyone is talking about what will be big in 2012.  By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday  night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel Read more…

Social media map

Posted on: August 16th, 2011

It’s not easy navigating through the social media landscape.  It’s a big, busy place, much like the Tokyo subway. To help with general way-finding, the awesome folks at Overdrive Interactive in the States have just released this little gem.  It’s a succinct, high-level look at the main social media tools and websites and where they Read more…

Changes to Facebook – a brand perspective

Posted on: April 23rd, 2010

Facebook is loving change right now. Every time I log on they’ve gone and tweaked something.  These changes are due to the release of a new version of F8, their development platform.  The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more Read more…

9 great web tools

Posted on: April 9th, 2010

Most of these tools I learnt about while attending a social media conference called ConnectNow this week; a couple I’ve been saving for a post like this. What’s one handy web tool you use at work? 1. Spark A mapping tool that uses GoogleMaps technology to create, define, and manage collections of geographically located data sets. Once a collection Read more…

Microsoft technology you won’t believe

Posted on: April 17th, 2009

I have been trying to think of a clever intro for this post for about five minutes but the only words that come to me are:  radical technology.

Social media and the evolution of the PR industry

Posted on: November 28th, 2008

“Change is the only constant” The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up! In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times. The evolution of technology and Read more…

What the future will look like

Posted on: November 21st, 2008

This clip blew my mind. Not just because of the freaky awesome technology or the fact that the demo, by coincidence, combined my two greatest passions (snowboarding and wine), but because it provides a window into the exciting future of customisation and user driven experiences. If that means nothing to you, perhaps check out some trend reports at Read more…

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