With over 100 million daily users Snapchat is the third most used social app, after Facebook and Instagram, yet it is still uncharted waters for most. Snapchat can be intimidating; it gives brands an opportunity to have a live conversation with its millennial fans but unlike some channels the audience is in control. The ability Read more…
A couple of weeks ago we gave you some tips on crafting the perfect PowerPoint presentation, but the problem with that is, you’ve lost your handy crutch, you no longer have the precious bullet points you can mumble soporifically out loud to an inattentive audience. Well you don’t need them and here’s why… It Ain’t Read more…
PowerPoint gets a very bad rep these days but that’s generally a case of pilot error. The mistake most people make is in not being clear on exactly what it is they are producing. Yes PowerPoint can be used to make some very insightful, fact-packed and in-depth documents. But you’re not giving a document, you’re Read more…
With the ever changing Australian media landscape, there are numerous publications that we, as PR practitioners, should be reading in order to keep our fingers on the media pulse and track what other brands and agencies are doing in the communication space. As an account manager who moved to Sydney from London two and a Read more…
By now, most companies have received the memo; social media is valuable. But while brands are making the mad dash for their piece of the digital pie, it seems that some are still missing the point. One important step that is often left out is the simple act of listening. Someone famous once said: ‘Learn Read more…
Much of our work at Stellar* Concepts involves working with ‘talent’ celebrities or people with expertise in their field who act as a spokesperson or an ambassador for a client’s brand or campaign. We’ve pulled together some ‘pearls of wisdom’ about working with talent, taken from our collective experiences over the years, including working on Read more…
Have you ever thought about getting a PR internship, but have no idea where to start? This feeling consumed me for my first two years of uni. In many of my classes lecturers would constantly tell you that no matter how good your grades are if you want to be employable you must do an Read more…
Have you ever wondered how you, as a client, can empower your PR agency to get the best results possible? There’s a common adage – why invest money in purchasing a new car and then neglect to pay for petrol or take it for a regular service? These ten tips are designed to help clients Read more…
In PR, key messages are used to communicate to the media the core points, benefits or aspects of a brand or product. They are the main aspects of the story you’re trying to tell about your brand and they are used in press releases, pitches and in conversations with journalists. When setting key messages, remember Read more…
The arrival of a new client brief is often followed by a brainstorm session to workshop ideas. Sure, plenty of ideas are thrown around, but are they really the BEST ideas and does everyone get a say? Author Susan Cain has some interesting opinions on brainstorms and ‘groupthink’. Cain suggests that we are surrounded by Read more…
Organically growing a Facebook community can be a hard slog, unless your brand is iconic or has a cult-like status (Coca-Cola), or unless it’s just really awesome and lots of people want to find it and like it (Bubble O’Bill). Many brands feel like they must have thousands (even millions) of likes / fans to Read more…
Agreeing to a sponsorship deal is like getting married in some regards. The two parties involved need to have a natural affinity for one another and a certain ‘fit’, they need shared values and objectives, a sense of ‘the team’, good communication, willingness to work on the relationship and solid trust and understanding if things Read more…
This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers. Check it out.
Last week 130 PR people, brands, and bloggers gathered at Establishment in Sydney for a ‘meet up‘ hosted by Stellar* Concepts in partnership with iBlogFashion & Beauty. The aim of the night was for PRs to gain a better understanding of fashion and beauty bloggers and to encourage dialogue between the two. On the agenda Read more…
It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post. A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update Read more…
When I started writing this post I thought I liked graphs a lot; probably more than most people but as I found out, not nearly as much as Craig Robinson who in the space of 10 minutes has become my personal hero. Unlike Craig, who once audited his life into a range of magnificent pie charts, my interest has Read more…
Following on from last week’s post, we have part 2 of our top tips for exhibiting at shows. Manual Read the exhibitor manual in detail – it’s your bible! This will contain all of the info you need to know for the show including bump in/bump out times and details, delivery details, permits, health and Read more…
Today, I proudly call myself an exhibitionist. I believe this is a fair title after working on projects for the Good Food & Wine Shows in Melbourne and Sydney and the Food Show in Auckland – in addition to attending several shows a year as a spectator. So whilst I am fresh off the back Read more…
On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos. At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. Read more…
Here’s part two of our post on how to work with a PR agency (part one here if you need it). These tips can make the difference between having an excellent experience or one you’d rather forget. Integration PR works best when fully integrated with your business and the rest of your marketing mix. Ensure that your Read more…
Now you have gone through the selection process and picked your agency, you need to figure out how to work together to ensure the best results for you and your brand. Think of your agency as your best friend to get the best you can out of the relationship. Here is the first set of Read more…
Public Relations is unfortunately still one of those professions that I find myself constantly having to explain to people at dinner parties, in taxis, to my grandma (I have tried many times to no avail!). So if you are a PR virgin and looking for an agency, what should you really be looking for? If Read more…
Here’s part 2 of our tips on getting your event in the social pages: 5. Hold your event later in the week when the social pages are being prepared and when people can feel a weekend coming on. If you hold your event on Friday or Saturday night don’t expect social coverage (see point 8). Read more…
I love a party. The best party I ever went to was a wake. Let’s just say if it was the subject of a joke it would start something like this: “Fourteen people and a blow-up dolphin are in a spa…” but that’s a story for another time because I would like to keep my Read more…
October 11, 2016
July 15, 2016 Tags: food, hospitality, new business, PR, pub, Publicity, restaurant, tabasco.
July 7, 2016 Tags: AH Beard, Arianna Huffington, leadership, sleep.
