Posts Tagged ‘YouTube’

Media Moments of 2012

Posted on: December 20th, 2012

It’s hard to believe that 12 months has passed and we are hurtling towards the end of yet another year. 2012 has witnessed ground breaking events which have continued to shape the media landscape and shake the foundations of communication as we think we know it. As a team we’ve reflected on some of the Read more…

Book Review: Unmarketing by Scott Stratten

Posted on: April 20th, 2012

Remember our 12 Essential PR Books post from December? Where we included books on the Stellar* reading list for 2012? One of those books was Unmarketing by Scott Stratten.  It’s a good book if you’re new to social media (not so great if you’re more advanced) and the author provides an up-beat and casual narrative Read more…

Social media growth in Australia 2011

Posted on: January 12th, 2012

We came across this little gem from Social Media News that shows the growth of each major social network in Australia over 2011 (click to enlarge).  In fact, Social Media News is also a great resource for monthly Australian social media statistics.  Check them out. Here are some key stats: Facebook growth and engagement continues Read more…

YouTube statistics 2011

Posted on: March 30th, 2011

One thing that the explosion of social media has given us is a remarkable array of mind-bending statistics, such as… “More content is uploaded to YouTube in a 60 day period than the 3 major US TV networks created in 60 years” or what about “If Facebook were a country it would be the 3rd largest Read more…

Hammer time @ the Social Media Club

Posted on: November 11th, 2009

When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur.  At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Read more…

Microsoft technology you won’t believe

Posted on: April 17th, 2009

I have been trying to think of a clever intro for this post for about five minutes but the only words that come to me are:  radical technology.

Making money from viral videos: behind Beached Whale

Posted on: March 12th, 2009

I attended a New Media Conference last week.  By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea.  Controversity, Read more…

Whose idea is it anyway?

Posted on: November 20th, 2008

There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face!  Doesn’t anybody notice this?  I feel like I’m taking crazy pills!” Crazy pills indeed.  We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear Read more…

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