Your news, your publicity, your side of the story, in full and unedited

Posted on: April 9th, 2009

In the words of Freddy Mercury: “Is this the real life?  Is this just fantasy?”

The title of this post is a PR ‘fantasy made reality’ by the intro of a website called The FULL STORY.  And not just for PR but for any business; we’d all like our news published our way.

One of the best things about the internet is the ability to self publish at low or no cost.  No longer do we have to solely rely on media outlets to filter, edit and publish information on our behalf.  As long as you’re not a complete techno failure you can get your voice out there.  This of course has many implications on the credibility of information but that’s another post for another time.

In their words The FULL STORY (…bit of extreme capitalisation there) website is a media and information release portal where individuals and organisations can post breaking news and information or their side of the story on issues of local or national importance for FREE.  It’s a public platform to correct misinformation and selective reporting by providing a different perspective on an issue already on the public record.

The website states it was developed in response to the frustrations organisations and individuals face when things are incorrectly reported, omitted, taken out of context etc.

I scouted around the site and I’m not quite sure it hits the mark.  Companies are posting their news but there is no context to it.  Are people just using it as a news portal or are they publishing in response to incorrect or biased news?

The site would benefit from an option to add historical or background information to the releases or even links to the offending news pieces so the context is clear.  Then we could all follow stories as they unfold because let’s face it, we all love a good bun fight.  Then the site could develop as a news version of Not Good Enough or Wikileaks.

However if the website is simply a portal for news that didn’t make the cut on mainstream news sites, The FULL STORY might end up a bit ordinary, because quite frankly, it might be missing what makes news ‘newsworthy’ in the first place.

Companies can already publish their own news on their websites or blogs, or release news to wire services or news aggregators.  But in any regard, The FULL STORY is a useful outlet for people (especially SMEs) wanting to either get their side of the story out or even for news devourers wanting to confirm both sides of a story or issue that interests them.

I’d love to hear what others think about it?

Posted by Renee Creer

3 Responses

  1. admin says:

    It wouldn’t necessarily be slagging journos – merely putting forward an alternative viewpoint. Still good for business people though.

    Can you imagine the uproar if the PR industry did fund an ombudsmen! There would be flame wars of Olympic proportions.

  2. Brett says:

    I just dont think that it is the full story at all. Im with your wrap up Renee, it looks a little like it needs an editor to say no to some of the stories.

    In terms of media pick up – who are they aiming at and do we really need another site that is going to publish our press releases to be ultimately picked up? The media get fed up with receiving our releases anyway (as much as they end up publishing them). Why would they trawl through a site that traverses industries, bodies and government, and could become a bit of a forum for unread governmental strategy that just isnt flying in the media.

    I dont think that I will be rushing to upload anything onto it. What happened to a good, old fashioned media list and network based in which to get interesting articles published. The fact that the news piece isn’t being published probably means that it isn’t newsworthy (or interesting) anyway.

  3. admin says:

    Brett – This story is certainly newsworthy: “New survey finds over half of Australians think Jesus rose from the dead”

    Happy Easter by the way…

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