In the words of Freddy Mercury: “Is this the real life? Is this just fantasy?”
The title of this post is a PR ‘fantasy made reality’ by the intro of a website called The FULL STORY. And not just for PR but for any business; we’d all like our news published our way.
One of the best things about the internet is the ability to self publish at low or no cost. No longer do we have to solely rely on media outlets to filter, edit and publish information on our behalf. As long as you’re not a complete techno failure you can get your voice out there. This of course has many implications on the credibility of information but that’s another post for another time.
In their words The FULL STORY (…bit of extreme capitalisation there) website is a media and information release portal where individuals and organisations can post breaking news and information or their side of the story on issues of local or national importance for FREE. It’s a public platform to correct misinformation and selective reporting by providing a different perspective on an issue already on the public record.
The website states it was developed in response to the frustrations organisations and individuals face when things are incorrectly reported, omitted, taken out of context etc.
I scouted around the site and I’m not quite sure it hits the mark. Companies are posting their news but there is no context to it. Are people just using it as a news portal or are they publishing in response to incorrect or biased news?
The site would benefit from an option to add historical or background information to the releases or even links to the offending news pieces so the context is clear. Then we could all follow stories as they unfold because let’s face it, we all love a good bun fight. Then the site could develop as a news version of Not Good Enough or Wikileaks.
However if the website is simply a portal for news that didn’t make the cut on mainstream news sites, The FULL STORY might end up a bit ordinary, because quite frankly, it might be missing what makes news ‘newsworthy’ in the first place.
Companies can already publish their own news on their websites or blogs, or release news to wire services or news aggregators. But in any regard, The FULL STORY is a useful outlet for people (especially SMEs) wanting to either get their side of the story out or even for news devourers wanting to confirm both sides of a story or issue that interests them.
I’d love to hear what others think about it?
Posted by Renee Creer