Odd Culture Group
Stellar has been engaged to drive awareness of Odd Culture Group with consumers and the wider Sydney media landscape.
Working closely with the management team, we hosted a workshop to reflect on key business objectives and identified the key focuses, ideas and opportunities that will allow media to continuously re-engage with the group, key talent and different venues and strengthen the overall brand story.
A clear and actionable PR Plan was developed that will elevate Odd Culture to a leading hospitality brand known for having the most relevant and diverse venues with the greatest staff
"Our business is in an extreme growth phase, and we wanted to make sure that our public relations requirements are well tended to. We needed someone with the skill and experience to get the job done well; someone we could trust with our brand and message. This is why we have chosen to partner with Stellar. We trust them to help us drive the group’s expansion forward and continue to push boundaries and we love how they work as an extension of our team. They have really taken the time to understand our business and venues and have already secured incredible results/exceeded our expectations so we can’t wait for what’s to come this year". James Thorpe, CEO of Odd Culture Group